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WINNING THE PIRACY BATTLE Friend MTS
BY KIRSTY HAZLEWOOD
ITV has selected anti-piracy services from video content security provider Friend MTS to help protect its main linear channels across broadcast and streaming platforms. Friend MTS’s global monitoring service uses proprietary fi ngerprinting technology and automated detection systems, backed by a 24x7 operations team to identify illegal streams across the internet for immediate takedown. This facilitates the removal of links from primary search engines resulting in
CONTENT IN THE DRIVING SEAT
enforcement against content fraud.
Sarah Tierney, Director of Distribution, ITV, said: “ITV’s aim is to contribute to making piracy unsustainable, and through appointing Friend MTS we will be working together to enhance our anti-piracy activities in the UK.” Chris Gibbs, Senior VP of Sales, Friend MTS, added: “We are seeing a tide of key entertainment brands turning to us to help them fi ght piracy and keep their content secure. Reducing exposure to piracy means that advertiser messaging is seen by the right people, which is paramount for an ad-funded business like ITV.”
1.BS12
In-vehicle entertainment is the subject of a 3SS and COVESA workshop today
3 Screen Solutions BY ANNE MORRIS
Friend MTS anti-piracy services protect ITV content
Stuttgart-based UX specialist 3SS is bringing together players in the automotive industry with content providers at IBC to explore the future of in-vehicle entertainment. For example, it is showcasing the 3Ready Automotive software for in-vehicle entertainment and demonstrating how it has been pre-integrated with navigation system provider TomTom. In addition, 3SS is leading the entertainment working group within COVESA, an organisation that includes both car OEMs and content providers to bring more content to vehicles. The company is
hosting a workshop at 14:00 today with COVESA looking at the car as a new entertainment platform. 3SS believes that consumers’ cars are the next rising frontier for content owners and carmakers to engage with customers. Felix Walter, Head of Automotive at 3SS, said: “Today’s consumers expect to be able to increase the value of time spent in cars.” “During the workshop 3SS is holding today, both OEMs and content providers will get a chance to openly discuss and tackle the biggest challenges to make content more accessible within the automotive industry,” Walter added. The workshop is taking place in Room G107. Registration is via the COVESA website. 4.C02, 4.C04, 4.C06
Meet the team at Hall 1, BS22
Audience insights that drive customer understanding and predict behaviour Reduced churn. Customer satisfaction enhanced.
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