28 EXPERIENCE THE TRANSFORMATIVE POWER OF AI
Visitors to IBC are invited to step into the future with a visit to the AI Tech Zone in Hall 14. Featuring a host of exhibitors showcasing the latest innovations and offering hands-on demos, the zone provides an opportunity to explore, learn and connect with leaders at the forefront of AI innovation. The AI Tech Zone, powered by the EBU, will also host a series of free-to-attend sessions on the AI Tech Stage. Topics in focus today include regulation, provenance and discoverability. At 11:00, Francois Lavoir, Senior EU Policy Advisor at the EBU, will ask ‘Can AI be Regulated? What public policy can(‘t) do to address AI risks’. Here he will explore how the regulation of AI has become a hot political topic in Europe and across the world, and how certain issues such as the proliferation of AI-powered disinformation seem to be testing the limits of what the law can accomplish. This is followed by a panel
discussion on content tracing and provenance. Andrew Jenks, Executive Director, CP2A; Judy Parnall, Head of Standards & Industry, BBC R&D; Naomi Schoppa, Research Associate, Fraunhofer Fokus; and Touradj Ebrahimi, Professor, JPEG Convenor, & Executive Chairman RayShaper, EPFL, will be sharing their insight.
Demos taking place today include Hugo Rayne, GTM Lead, ElevenLabs, showcasing the company’s Dubbing Studio platform; Nico Patz, Coordinator, Xreco, presenting the XR Media Ecosystem; and Arash Pendari, Creative Director & Founder, VionLabs, highlighting its tools to drive user engagement, enhance content discoverability and streamline creative workfl ows. In addition, Andrea Schiliro, Senior Technical Marketing, Product, and GTM Manager of New Business Incubation, HP, will share his views on practical applied AI development
VionLabs’ Arash Pendari will be talking user engagement and content discoverability
approaches that address the needs of media and entertainment workloads. Exhibitors in the AI Tech Zone include Wasabi, Dell Technologies, Dot Group, Brai, AI4ME,
Video.Taxi, MobiusLabs, Blu Digital Group,
Media.Monks,
Magnifi , AudioShake, Eluvio, Zaibr, Globant and Tabsons.
Sessions run from 11:00- 17:30 today on The AI Tech Stage in Hall 14. Sessions are free to attend. For full listings turn to page 39.
TECHNICAL PAPERS OFFER SOLUTIONS TO REAL-WORLD PROBLEMS
The Technical Papers Programme kicks off in Conference Room 2 today with research centering on sustainability, AI and audio description being presented. Sessions begin with Lucas
Gregory, Research Engineer, Ateme, and Phil Kesby, Domain Architect, BBC Architecture, Arqiva, presenting three papers, two of which assess the complete energy cost of delivering a streaming service. The fi rst considers the implications of new UHD features and the other advocates a measure-and-adapt approach based on delivery channel and end device capabilities. The third paper describes the results of a successful UK trial to reduce DAB terrestrial transmitter power consumption which is expected to result in a saving of 300-400MWhr/ year as it is rolled out in 2024. This is followed by ‘AI in Production – Training and
Rouxel will be sharing details of a facial recognition machine learning system
targeting’, with Alain Nochimowski, CTO, Viaccess-Orca; Alexandre Rouxel, Senior Project Manager, Data and AI, EBU; and Yuki Yasuda, Researcher, NHK. In the fi rst paper, Rouxel will describe a facial recognition machine learning system that has been tailored to the specifi c needs of media documentalists. Yasuda will then present a solution to the over-training problem when applying machine learning to
multi-label indexing of news items, this is especially important for infrequently classifi ed events. Finally, Nochimowski looks to a future where generative AI is used to adapt advertising based on characteristics/beliefs that have been gleaned of the target. Used in a closed loop, the genAI can test, score and adapt the media to maximise its impact. The fi nal session of the day is ‘Audio & Speech – Advances in
production’ which begins with a look at a system built by Globo to automatically narrate and audio mix a script created by an expert, reducing the need for a professional narrator and audio mixing team. Matt Firth, Project Engineer, BBC R&D, then presents details of a trial, held at Eurovision, implementing the open standard Audio Defi nition Model (ADM) for representing Next Generation Audio in an encoder-agnostic way. For the live production, Serial-ADM and ADM Open-Source Control were successfully implemented and interoperability established with a commercial encoder.
The IBC Technical Papers Programme, part of the IBC Conference, takes place in Conference Room 2 from 11:00-17:00 today. Delegate passes can be purchased at
show.ibc.org/registration- conference.
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