#IBC2024 MOVIELABS SHARES VISION OF THE FUTURE
MovieLabs CEO Richard Berger and Leon Silverman, Advisor 2030 Vision, Strategy & Industry Relations, will be joined by key technology leaders from the Hollywood Studios, cloud providers and software service providers as they discuss their plans for the next phase of industry engagement to realise the MovieLabs 2030 Vision. Taking place in Conference Room 1 at 15:30, the session, ‘MovieLabs 2030: A step closer to the vision’, will highlight the progress, commitment and the work that lies ahead as key stakeholders across the media creation industry increasingly work to adopt and implement the 2030 Vision.
Eddie Drake, Head of
Technology, Marvel Studios; Patty Hirsch, EVP Consumer Digital & Platforms, Warner Bros. Discovery; and Yoshi Takashima, SVP, Advanced Technology, Sony Pictures, will also be joining the discussion.
The technology joint venture of the major Hollywood
motion picture studios has also announced the formation of the new MovieLabs Industry Forum for Media Creation focused on designing and developing the future of professional media creation. Applications for membership are now open for technology service providers, creative application and service providers, software development companies, systems integrators and cloud providers. Membership provides a way for organisations to participate with MovieLabs and its member studios – Paramount Pictures Corporation, Sony Pictures Entertainment, Universal City Studios, Walt Disney Pictures and Warner Bros. Entertainment – more deeply and directly. Berger said: “We’re excited to announce the MovieLabs Industry Forum for organisations of all sizes and across the global media creation landscape to formally join MovieLabs and other industry leaders in accelerating the work we are all doing to realise the MovieLabs 2030 Vision. We
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Richard Berger will be taking part in the IBC Conference today
encourage any company involved in the creation of media to join the forum to help the industry
forge ahead in achieving a more secure, interoperable and effi cient media creation ecosystem.”
MovieLabs 2030: A step closer to the vision takes place in Conference Room 1 at 15:30-16:15 today. For full listings turn to page 39.
ENTER THE SUN DRAGON
Atomos BY DAVID FOX
Chasing its tail: The fl exible new Atomos Sun Dragon fi ve-colour LED light strip
The Sun Dragon is the “world’s fi rst 99% sun spectrum- accurate, fi ve-colour HDR LED production light in LED strip form” and represents a fi rst leap into lighting for Atomos. The 5m-long RGBAW light maintains 2000 lumens end-to-end and comes with wired DMX and Ethernet, plus wireless RF, WiFi and Bluetooth connectivity for control and confi guration. It can be controlled by Atomos monitor-recorders and the brand-new Ninja Phone. It is a 1kg fl exible strip of ultra-dense LED lights
that avoids annoying micro shadows, which can require diffusers on regular thin LED light strips, and signifi cantly increases the relative brightness.
The 80W light can act like a panel source, by simply coiling it in a spiral. Wider spirals offer wider light throw, and denser spirals form a more intense beam. Each Sun Dragon comes with a spiral carry case, with metal mounting options on the rear, and magnetic removable diffuser covers for more traditional light panel use. It is waterproof to a depth of one metre (IP68) and is powered by battery or mains. 11.D25
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