our booth, was to be able to understand more about this segment, appreciate the size and potential of this market and collect information to be able to offer the best support to our customers.
What significant trends are you currently observing or predicting in the gaming market?
After several years of anticipation, we are at a crucial moment for the regulation of casinos in Brazil. In a few months of regularisation of sports betting, Brazil is already among the countries that make the most from this type of bet. Because of this, you can see that Brazil has enormous potential for this sector. Another point to highlight is Brazil's tourism potential, which will contribute greatly to the success of the games if they are regulated. Te expectation is that later this year the bill that regulates gaming will be voted upon by the Brazilian senate and, once approved, the president said he will sign the law.
Considering the market dynamics in Brazil, what crucial advice would you give to new entrants or suppliers entering the market?
Work with seriousness and commitment, use products of extreme quality, understand and adapt to Brazilian regulations, know regional cultural preferences, ensure an adequate technological infrastructure,
form local partnerships, offer customer support in Portuguese, and promote responsible gaming practices.
What are your key ambitions and goals for Advantech in 2025?
By 2025, I intend to consolidate Advantech Brazil in its position as a market leader in the supply of quality hardware for the gaming sector by offering advanced and highly reliable solutions. Our goal is to develop and provide the industry with cutting-edge technology products that not only improve the player experience with superior graphics and performance, but also provide greater efficiency and safety for operators. We will focus on innovations such as the integration of artificial intelligence for personalisation and real-time data analysis, and on solutions that are scalable and adaptable to the specific needs of each client. Additionally, we seek to strengthen strategic partnerships and expand our global footprint to better meet market demands.
Contact details: Anderson Maciel Zardo Key Account Manager – Design-in - EIoT Embedded Group
anderson.zardo@
advantech.com.br www.linkedin.com/in/anderson-maciel-zardo-2b57a4a3
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