ReferOn Harnessing Client Feedback
Taking the opportunity to sit down with Alexia Gauci for the first time since taking up her new role, ReferOn’s B2B Sales Manager details her remit and the company’s development ethos centred around client feedback.
What's your remit as B2B Sales Manager?
In terms of my every day, I have a lot of consultancy meetings, especially if we are onboarding new operator clients. In these meetings, I explain how to approach affiliation, run through all the features we have at ReferOn to get more out of their platform and from their affiliates. When it comes to integrations, we diarise strategy to our clients so they can communicate with providers to make developments as efficient as possible. I also have meetings with longstanding clients to check in on how they are doing and to establish what more we can do at ReferOn.
How does this feed into product development?
Our product is based on feedback improvement so if a client is telling us they love the platform but would love a particular feature, our development team will get to work on that. An example of functionality implemented according to the real needs of our clients is CPA day trigger, GEO payouts, and easy variable capturing. Of course, we also have plenty of internal meetings to evaluate how we can improve and implement new strategies to improve client flow from initial conversations through to closing, post-sales communications, and ongoing support for existing clients. What we’ve found is that seeing our clients scale, particularly when we've had them onboard since day one of launching their brand, is one of the best feelings.
What new updates are on the way? In Q3 we have several major features in the pipeline. We are set to
106
integrate real-time data uploads; currently, our clients can follow all essential data with one constantly updating report. We also have multi-currency upcoming which has been a well-sought-after feature, especially now that we will be entering the LatAm market, as well as multi-language. Tis means any user logging into ReferOn will have the freedom to select both currency and language which ties into ReferOn’s goal of creating greater flexibility for personalised user experiences.
We are set to integrate real-time data uploads; currently, our clients can follow all essential data with one constantly updating report. We also have multi- currency upcoming which has been a well-sought-after feature, especially now that we will be entering the LatAm market, as well as multi-language.
After the success of the first two educational events, we will be continuing our ReferOn Insights seminar series very shortly - expect a new format with our partners. All the latest details will be available from 24-26 September, at the ReferOn booth at SBC Summit Lisbon. I hope to see you there!
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172
