attractive, rich, multifaceted content they have come to expect from other spheres of entertainment. Tey help to put the live-streamed action into context. One of the big attractions of Competitive Gaming from an engagement perspective is that it is a 24/7 product that features ultra-low latency, which allows us to serve operators with a host of in-play markets that can be highlighted to bettors mid-match. Tis is not possible with sporadic, tournament-based esports products, because a time-lag is built in when the feed is taken directly from a mainstream streaming platform. Personalisation is a hot topic for operators, and we will continue to innovate on this front.


Are there differences in how retail and online bookmakers utilise SIS content, particularly when it comes to personalisation of the betting experience?


What has been particularly interesting of late is the way that the retail sector has embraced the opportunity that Competitive Gaming brings with it. We have embraced a flexible streaming solution for the product, enabling customers to choose between a single stream or multi-view of H2H Global Gaming League contests, depending on their preference. Tis empowers operators to tailor a solution that best suits their local market needs. Customisation for retail operators has long been an important component of our racing offering, too. Our patented production technology gives operators flexibility over live broadcast schedules across their retail estates. Whether a partnership is related to retail, online, or


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both, it is all about presenting bettors with high-quality, relevant content – wherever they happen to be, on whatever device they are using.


What will SIS be showcasing at SBC Summit and what's next in the development of the portfolio?


All three product verticals – horse and greyhound racing, Competitive Gaming and live fixed odds numbers draws – will be showcased at the event, as we continue to expand geographically by working with an increasing number of operators. In terms of product development, we will be talking about how we can add further value for our partners. We are currently looking to achieve this through additional numbers draws, to meet the demand of players, as well as by putting out more live streams of our events-based esports product. Moving forward, we will also consider adding further sports to Competitive Gaming.


In addition to more content and streams, we have started to refine our existing schedule with Euro 2024 being a key event to align with. To correlate with some of the fixtures, we created the same matches that were due to be played within the H2H Global Gaming League to maximise cross-selling opportunities. When it comes to racing, our goal is to increase the international scale of what we can present to operators. We have recently brought in high-quality fixtures from Korea and Poland, and we are fully committed to the overall growth and continued good health of the racing industry.


PERSONALISATION


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