For the SBC Summit in Lisbon, we’re pushing our product suite to the next level. We’ll be showcasing our existing tools—API, odds screen, market intelligence, and SGP
Insight - while also unveiling a brand-new product. One feature we’re excited to reveal more about is our Copilot, our new automated trading solution.
OpticOdds Double Down on Parlay
Ryan Weinstock, Chief Commercial Officer of OpticOdds, explains why US operators should be looking to double down on their parlay offerings.
RYAN WEINSTOCK Chief Commercial Officer, OpticOdds
Te main challenge for US-facing brands is differentiating. How do OpticOdds' algorithmic models help brands in this pursuit?
Our automated odds screen and API trading tools have been game- changers in helping operators gain notoriety in the highly competitive US market. Tese tools are designed to automate many historically manual trading tasks by making it smarter and more strategic, enabling brands to boost NGR and remain ahead of the competition. US sports fans have been obsessed with data since the off, and so is OpticOdds. Our proprietary models leverage in-play data, player stats, and real-time updates, transforming the betting experience and ensuring customers keep coming back. OpticOdds’ market intelligence specifically delivers sharp, actionable insights for operator brands. Tese support sportsbook leaders identify gaps, adapt their product roadmaps, and outmanoeuvre rivals backed by a data-driven approach.
Same Game Parlays are the most popular means for US sports punters to bet. What are the trading risks of SGPs?
Same Game Parlays (SGPs) add a layer of complexity due to correlated range of outcomes. Unlike regular parlays that focus on independent events, SGPs like Nikola Jokic’s assists and Jamal Murray’s points are linked, making pricing a challenge. Te fast-
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moving nature of the odds amplifies the risk of incorrectly pricing these markets. Managing these linked markets accurately is crucial to prevent potential losses. OpticOdds’ SGP Pricer was created to meet these challenges head on. It provides accurate pricing despite rapid real-time movements that help operators manage risks effectively.
What is data saying about potential upcoming changes in the US sports betting space?
Te data clearly highlights that SGPs are generating this growth with impressive hold rates. Tis is a signal about the sheer size of the opportunity. To realise this opportunity, operators should be looking to double down on their parlay offerings. Tis can be achieved by investing in cutting-edge SGP pricing technology and seamless user experiences. If you’re not innovating, you’re falling behind. States with betting restrictions like California and Texas are ripe for alternative formats like DFS Pick 'Em and Sweepstakes. Tese verticals are new avenues for engagement and revenue. Staying ahead means leading innovation and investing resources strategically in technologies and formats that will shape the future of sports betting.
How does an operator's choice of feed provider influence the extent to which sportsbooks can personalise their offerings?
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