Aristocrat Interactive Speaking to the Player
Morten Hauge, Head of Sport at Aristocrat Interactive, discusses the delicate balance between offering modern bettors a high level of control in a betting environment.
Could you provide an overview of the sports betting content and technology suite that sits within the iGaming & Sports segment?
Aristocrat Interactive's iGaming & Sports division offers a full suite of iGaming solutions, providing operators with everything they need to run a successful online gaming or sports betting platform. Key offerings include Player Account Management (PAM), an online sports betting platform, and retail sports betting solutions, as well as bespoke managed services. Our operator customers have access to a fully customisable Sports betting solution built on cloud-based architecture that delivers unmatched speed and scalability. Te platform is enriched with player engagement tools and extensive trading services maximising client profitability. Leveraging a B2C background, we at Aristocrat Interactive understand both our operator customers and the ultimate end users, ensuring tailored solutions that enhance the player experience.
Personalisation of the betting experience is complex. What factors decide which points of contact should be prioritised for a player?
Tere are many key factors in deciding what should be prioritised for the player, including sustainability, responsible gaming, and retention. Keeping responsible gameplay in mind, we ask ourselves, “How and why are we speaking to the player?” We want to make sure that we’re continuing to innovate and provide the best tools and capabilities to our operator customers so that players experience the full, exciting gaming experience.
How fine is the line between giving modern bettors a higher level of control of the betting environment - ie. choice - without
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constricting the experience in attempting to hyper-personalise?
Te balance between offering modern bettors a high level of control in the betting environment is certainly delicate. Te key lies in providing a broad range of choices that empower bettors, while ensuring that operators have the right tools to create an engaging gaming experience. Tis way, operators can maintain an open and dynamic environment that encourages exploration and enjoyment, while still catering to individual preferences on a broader level.
Tere are many key factors in deciding what should be prioritised for the player, including sustainability, responsible gaming, and retention. Keeping responsible gameplay in mind, we ask ourselves, “How and why are we speaking to the player?”
How will Aristocrat Interactive be present at SBC Lisbon?
We’re thrilled to leverage the strength of our brand with all of us coming together to showcase a full suite of iGaming solutions and products at SBC Summit from our iGaming & Sports, iGaming White- label and Content & Aggregation teams. Tis is going to be the first show where we’re exhibiting under one name, with the goal of raising brand awareness and continuing to build strong relationships with our operator customers.
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