WILLIAM BOLTON Editor


A sportsbook that understands its users’ activity and provides content and promotions that align with them will dramatically enhance user retention rates and profit margins. Easy. But how do you deliver personalised and regionalised content without boxing off other betting avenues of interest? How fine is the line between giving modern bettors a higher level of control of the betting environment - ie. choice - without constricting the experience?


Personalisation What the Data Reveals


WA. Technology, Aristocrat Interactive, Sportradar, SIS, Spotlight Sports Group, Betby and 1xBet explain how they are utilising data to deliver products and services tailored to individual bettors.


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