Traditional sportsbooks have competed by
broadening their coverage, aiming to offer the most comprehensive range of sports events and markets.
However, this often overwhelms new users, who may find the multitude of options daunting.
BETBY Delve Deeper
Chris Nikolopoulos, Chief Commercial Officer, explains how BETBY tailors betting content and markets to align with local preferences and cultural nuances, ensuring that content is relevant and appealing.
CHRIS NIKOLOPOULOS Chief Commercial Officer Betby
How crucial is modularity in the design of a sportsbook platform, and what is the ideal combination of components that operators should adopt to enhance the personalisation of customer betting experiences?
Flexibility has always been a key element of BETBY's product strategy. Tis is evident in our extensive array of tools and services designed to empower operators, allowing each partner to deliver a unique and engaging user experience tailored to their specific audience. Te shift towards a modular sportsbook structure was a natural progression for BETBY, further empowering operators by offering them greater control over their product through a variety of standalone services.
BETBY provides a suite of products beyond its core sportsbook solution. For example, our esports odds feed, delivered via a single API integration, eliminates the need for multiple third-party feeds, giving operators access to unique content and increased flexibility. Our AI Labs solution is also revolutionising sports betting through AI-powered personalisation, trading and risk management, and operational
capabilities.BETBY’s modular service suite allows operators to select sportsbook elements that best align with their strategy and operational needs, offering customisable solutions that can drive revenue while being adaptable to diverse technological strategies. For operators seeking near-complete control over their sportsbook technology while also wanting to integrate specific high-quality components, BETBY's modular platform provides the necessary flexibility to remain competitive in a rapidly evolving industry.
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Why are localisation and customer profiling critical, and what data is essential to strengthen these pillars?
At BETBY, we don't just offer localised text and support in the players' native languages; we delve deeper by tailoring our betting content and markets to align with local preferences and cultural nuances, ensuring that the content is relevant and appealing to players in each region. For operators aiming to localise their strategy effectively, moving away from a ‘one-size-fits-all’ approach is crucial. A generic approach often fails to consider a region's legal, cultural, and betting needs, potentially leading to compliance issues or disconnecting from players' interests. Our sportsbook solution is designed to ensure that each player feels valued and understood, enhancing their overall experience and fostering greater loyalty to our clients’ brands. At the top of the list is delivering personalised and regionalised content, which means players will only see sports and events relevant to their region. Engaging with a sportsbook that resonates with their interests—whether it's a local football league or a popular regional sport—significantly boosts player engagement. A sportsbook that understands its users’ daily lives and provides content and promotions that align with them can dramatically enhance user retention rates and profit margins.
How does BETBY leverage AI and machine learning to expand its range of products and services and better personalise its sportsbook?
From the beginning, our goal has been to develop a suite of AI tools that work cohesively to enhance player experiences while providing operators
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