Te balance between offering modern bettors a high level of control in the betting environment is certainly delicate. Te key lies in providing a broad range of choices that empower bettors, while ensuring that operators have the right tools to create an engaging gaming experience.


MORTEN HAUGE Head of Sport Aristocrat Interactive


Morten Hauge is Head of Sport at Aristocrat Interactive, iGaming & Sports, leading the entire sportsbook strategic focus and operation. He has an extensive background in sports trading, CRM and analysis, working with some of the industry's major sportsbook operators. Prior to the Aristocrat Interactive and NeoGames merger, Morten had been with Aspire Global since 2017, having previously worked as Sportsbook Manager at Betsson Group and CEO at sports betting investment company Moktane Ltd.


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PERSONALISATION


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