LUIS FIGO
AREGNAZ HAKOBYAN Group CMO Digitain
Kicking off in July 2022, Digitain’s partnership with legendary midfielder Luis Figo has gone from strength to strength. Aregnaz Hakobyan, Group Chief Marketing Officer, explains how each year of collaboration has been distinct, with a unique focus and tailored campaigns that have evolved to match the company’s strategic goals.
From all the sportspeople and celebrities out there, how did Digitain land on Luís Figo as a brand ambassador? What qualities did he possess that stood out from the rest?
Digitain’s partnership with the Football Legend Luís Figo kicked off in July 2022. His qualities closely mirror the company's vision and strategic goals. Digitain, a leading player in the global iGaming market, values dedication, a strategic approach, and a winning mindset—traits that are essential to staying competitive and delivering top-notch gaming solutions. Figo as Digitain’s Brand Ambassador embodies these principles, making him a perfect fit for the brand.
Figo’s global appeal and established credibility enable Digitain to connect with its international audience while reinforcing its commitment to quality and success. In partnering with Figo, Digitain not only aligns itself with a globally recognised figure
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but also emphasises its own values of strategy, leadership, and the relentless pursuit of excellence, enhancing the brand’s identity and market position. Digitain’s partnership with Luís Figo is also a strategic move to boost brand awareness on a global scale. In a competitive market like iGaming, where visibility and recognition are key, aligning with a globally renowned figure like Figo elevates Digitain’s profile significantly. Te partnership not only enhances engagement around the brand but also solidifies Digitain’s position as a leading and innovative player in the market.
Luís Figo has 1.3 million followers on X, formerly Twitter. What is the value of a brand ambassador's social media reach for a company operating in a B2B industry?
Te value of a brand ambassador's social media reach, especially someone like Luís Figo with 1.3 million followers on
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