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We prioritise data on regional preferences, such as the most popular sports in different states, the types of bets attracting the most interest, and language choice. By leveraging this data, we tailor our offers to meet the unique demands of each market, ensuring that our platform is not just popular but deeply rooted in the preferences of our players.


What features, bet types, and site navigation tools are implemented in the 1xBet platform to ensure a unique experience for individual customers?


First, our platform offers various bet types, from traditional match outcomes to more niche markets like player performance and in-play betting, allowing anyone to find suitable options. Additionally, our site navigation is designed to be intuitive and customisable. Users can highlight their favourite sports and save preferred bet types. We have also implemented the Favourite Events block on the left side of the screen to easily access and track their preferred events at any time.


Furthermore, we provide localised content and promos, ensuring clients in different regions receive relevant offers. Our commitment to personalisation extends to customer support, where we assist in multiple languages to show that help is always accessible in the user's preferred language.


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What will 1xBet be showcasing at the SBC Summit, and what's next in the portfolio's development?


Our team looks forward to participating in the SBC Summit to exchange experiences with the industry's best representatives, discuss trends, and present the 1xBet platform’s innovations. We are proud to have reached the prestigious SBC Awards 2024 final with three nominations at once, but we will not stop there. Our plans include further service improvement for clients and partners. Te 1xPartners programme is rightfully considered one of the best in the industry and was recognised at the last SBC Awards ceremony.


Today, it unites over 100,000 partners worldwide who attract more than three million users to the gaming platform every month, and this number continues growing. Our representatives will happily meet with the exhibition guests to learn about their wishes and hear feedback on the platform.


PERSONALISATION


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