Argentina Market Report
PROVINCE MENDOZA Tis western central province houses a population of more than two million making it the fifth most populated region in Argentina. Capital is the City of Mendoza. Te online gambling sector in Mendoza was regulated in 2020 with the Law No. 9.267. Mendoza has followed the Province of Buenos Aires example in its online regulations limiting the number of operators to a minimum of two and maximum of seven licences. To date there are three operators which began in April 2023
with Super7 followed by Betwarrior in May 2023 and Bplay the month after. Criteria:
u
Minimum of two and maximum of seven licences are permitted.
u Licences are issued for a period of 10 years. u
Operators must have local partnership with residence in Mendoza and prove their economic and financial solvency and background in gambling.
In January 2024 total amount of bets amounted to A$2.7bn
divided between Super 7 with A$309.4m, BPlay A$1.21bn and Betwarrior A$1.19bn. GGR was A$99.35m divided between Super 7 A$10.5m, Bplay A$42.9m and Betwarrior A$45.8m. Te sector is governed by the Provincial Institute of Games and Casinos (IPJyC) which operates under the Ministry of Finance. It dates back to 1958 when the Provincial Social Security Bank was born together with the Mendoza lottery. Quiniela was im- plemented in 1972 followed by Combined Lottery in 1985. Te IPJyC also operates the Hipodromo Mendoza which was inau- gurated in 1949. In January 2024 the lotteries saw a total of A$2.1bn in sales of
which 73 per cent came from Quiniela. In 1923 Law 832 permitted casino operation to boost tourism and the Social Casino which was opened in the Plaza Hotel. Today there are 10 casinos and slot halls – Dreams Plaza, Arena, Cosmo, Condor, Zona Este, Central, Tower, Gral Alvear, Fuente Mayor and Tower Malargue – and in total they operate more than 4,600 slots and 115 table games. In January 2024 the total slot revenue for the month from all casinos amounted to A$2.38bn. Te biggest earner is Casino Creams Plaza (A$384.5m) followed by Casino Arena (A$358.9m) and Casino Cosmo (A$345.3m). Tere are seven casinos with table games and the total table
game revenue for the same month was A$551m. Te biggest earner was Casino Arena with A$190.8m followed by Casino Cosmo (A$186.4m) and Dreams Plaza (A$78.7m).
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