Celebrification
While our sales and commercial teams are focused on securing new deals and partnerships with operators, it's equally important for us to engage with the end-users - the players themselves. Tis is where Ronaldinho’s social influence becomes a game-changer. By leveraging his massive following, we can effectively reach out to players through affiliates, streamers, and other influencers in the gaming community.
to players through affiliates, streamers, and other influencers in the gaming community. Having a brand ambassador with a high reach allows us to bridge the gap between B2B operations and direct player engagement. It’s not just about connecting with operators; it’s about building a brand presence that resonates with players as well. Ronaldinho helps us do exactly that, making him an invaluable asset to our strategy.
How has the first game in the series, Ronaldinho Spins, performed? Has it matched pre-release expectations?
Ronaldinho Spins exceeded our expectations in every way. Te game gained popularity among operators well before its network release, with top-tier operators worldwide getting exclusive access months in advance. Tis early interest was a clear indicator that we were onto something special. When it came to the network release, the timing couldn't have been more perfect, launching right in the middle of Copa America and Euro 2024.
Football-themed slot games aren’t always the most popular, but we’ve proven that with the right brand ambassador, along with exciting features and mechanics, anything is possible. Ronaldinho Spins is a testament to that, and it's no surprise that the game has been such a great success.
What has been the most rewarding aspect of collaborating with Ronaldinho, and how has this partnership impacted your brand’s identity within the gaming industry?
One of the most unforgettable aspects of collaborating with Ronaldinho was meeting him in person at our exclusive party during the SBC event in Rio de Janeiro. It was an incredible
experience to talk to him, get to know him, and see firsthand what a humble and fantastic person he is. Ronaldinho’s impact on our brand awareness has been nothing short of incredible. Te slot market is highly saturated, with many outstanding game providers competing for attention.
We knew we needed to do something extraordinary to stand out. Becoming the first-ever slot game provider to feature Ronaldinho's image gave us a significant advantage and set us apart from the competition. Te media attention surrounding this collaboration was immense, and we’ve definitely noticed that our brand is now more recognisable within the iGaming industry.
Can you share any upcoming projects or initiatives that will further showcase Ronaldinho?
Ronaldinho Spins was just the beginning of our exciting series featuring this incredible player. We’re currently working on the second game in the series, which we plan to unveil later this year. Tis upcoming release will continue to celebrate Ronaldinho’s legacy with even more engaging features and innovative gameplay.
Has the partnership with Ronaldinho led to internal considerations about signing further brand ambassadors?
Te success of our partnership with Ronaldinho has definitely sparked internal discussions about signing additional brand ambassadors. We’re exploring new opportunities with influencers and celebrities, but for now, we’d like to keep our cards close to the chest. Tat said, stay tuned - there are some exciting developments on the horizon!
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