Comment September 2024
After 14 years of the current G3 Magazine design, the September issue is being refreshed with new layouts, categories, cover design and structure. We’re excited to get this new magazine into your hands as the exhibition
swing gets underway following the summer break. Sticking with the new theme, we’re excited to be attending two shows in different locations this month with SiGMA East Europe in Budapest and SBC Summit in Lisbon. Te team will be delighted to hear your thoughts and welcome any feedback you have on the new look.
One thing that hasn’t changed: this issue is jampacked with news, interviews, reports and products. Our first headline feature focuses on
sportsbook personalisation. I hear you - we’ve heard it all before. And yes, sportsbooks seeking to create the next generation of interactive platforms that takes fan engagement to new heights isn't groundbreaking stuff. But the quantity and quality of the data now available about the type of
experiences bettors enjoy is. We ask leading suppliers how they are sifting through this mountain of information using the latest technologies.
bet365 / Ray Winstone, Paddy Power / Peter Crouch , William Hill / Eric
Cantona - operators have tapped into celebrity pulling power for years and now we’re seeing a rising number of B2B suppliers do the same. Digitain, Amusnet and Booming Games discuss how they are extracting value for money from their three Ballon d’Or winners (can you name them without looking?), whilst ambassador connoisseur Stake throws in their two pennyworth after an excellent GOAT campaign with Sergio Aguero.
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WILLIAM BOLTON Editor
Digitain, Amusnet and Booming Games discuss how they are extracting value for money from their three Ballon d’Or winners (can you name them without looking?), whilst ambassador connoisseur Stake throws in their two pennyworth after an excellent GOAT campaign with Sergio Aguero.
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