How significant is understanding current trends to foster a competitive edge?


Anders: Understanding trends is crucial for forecasting future market conditions, allowing us to plan long-term strategies and investments with greater confidence. It helps prioritise investments in areas expected to grow, ensuring resources are allocated effectively. However, our key focus is to be at the forefront of the industry and predict future trends ourselves. And, of course, to invest in those predictions. To do that, you need quality data, infrastructure, business intelligence, and experts to analyse the data.


Having built our platform and sportsbook from scratch, we also have complete control over the roadmap and priorities. Tat allows us to also explore related industry trends, innovate, and bring these solutions onto our platform. We have invested heavily in both technology and expertise, which we strongly believe will give us a long-term competitive edge.


Tudor: It's essential. Te risk of falling behind in our faced-paced industry is significant, especially giving the momentum AI has had in


the past years with the launch of OpenAI and similar tools. If people leading organisations don’t maintain a continuous improvement mindset for their teams and don’t stay curious, they can quickly find themselves behind competition when it comes to reacting to social trends in betting, adapting to user preferences or even preparing for regulatory requirements.


I believe businesses need to embrace AI to understand how they can benefit from it and truly unlock its potential – starting from doing basic session on what is AI and how can it be used safely and efficiently, to deploying advanced machine learning processes.


Karlo: Understanding and staying ahead of current trends is crucial for maintaining a competitive edge. We constantly test and explore new ideas and features. Tis proactive approach has previously led to competitors adopting several of our features, underscoring the value and intuitiveness of our innovations. Our strategy involves keeping an open mind towards new concepts and adapting to market changes swiftly. By doing so, we ensure that we remain at the forefront of industry developments, continuously offering our users innovative and insightful features that enhance their experience on our platform.


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