Our goal is to develop and provide the industry with cutting-edge technology products that not only improve the player experience with superior
graphics and performance, but also provide greater efficiency and safety for operators.
Advantech Team Talk
Each month G3 is speaking to Advantech’s team of industry experts covering key areas of the gaming market. To begin, Key Account Manager at Advantech Brazil, Anderson Maciel Zardo, outlines the growth factors driving the Brazilian gaming market and what strategies the business employs to ensure its LatAm customers receive the in-market support and assistance they need.
ANDERSON MACIEL ZARDO Key Account Manager, Advantech Brazil
Can you share how long you've been with Advantech and provide a brief overview of your career journey so far?
I graduated from the University of São Paulo in 2006 and I have been working in the commercial area with hardware since 2010. I have been at Advantech Brazil since August 2021, where I started working with industrial equipment, predominantly in the area of design-in and embedded solutions.
What unique qualities or strategies set Advantech apart in the Latin American gaming industry, specifically in Brazil?
Advantech has been present in Brazil since 2000, and until 2004 bingos could operate normally in the country. During these four years Advantech provided a lot of hardware for this segment due to the robustness and reliability of the products. Te fact that we have a specific product line for this sector allows us to meet the specific demands of this segment due to its particularities.
What are the main advantages of having a local presence in Brazil for gaming customers?
Tere are several advantages for gaming customers to have a local 94
presence and the main one, without a doubt, is support. Advantech Brazil has two units, a commercial office in the city of São Paulo and an operations centre in the city of Itajubá – Minas Gerais. On behalf of the commercial office, customers have my support for any commercial issues, as well as differentiated payment conditions (through credit analysis). Te operations centre, on the other hand, provides all technical support (assemblies, customisation and RMA), as well as an inventory for customers who want to make purchase schedules.
Te presence of this operations centre is essential for significant savings in time and money, avoiding the need to send equipment back to the country of origin in the event of a repair, for example.
How has Advantech supported its customers and driven business growth in the market?
Advantech Brazil has already taken the lead even before the regulation, after all, there are some customers in the country who develop games for this sector that are marketed in permissible countries.
Last year (2023), I had the opportunity to visit one of the biggest events in this sector, G2E in Las Vegas in the US. Te purpose of my presence at this event, in addition to supporting Latin American customers who visited
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