1xBet Prioritise Local Preferences
Global bookmaker 1xBet discusses the opportunities of personalised offers and the different types of research necessary to establish audience interests in individual markets.
1xBet is partnered with numerous global sports leagues and associations. What role do these agreements with local and national events have in making the 1xBet betting experience unique and personalised?
Collaboration with leading international and local brands allows us to adapt our offers to the audience’s interests. For different regions, we create special markets and promos as well as integrate local content. It is especially important for multinational countries like India, where sports fans’ preferences can vary greatly depending on the area. 1xBet collaborates with FC Barcelona, Paris Saint-Germain, LOSC Lille, the Italian Serie A, and other sports industry giants.
When a brand is associated with their favourite teams and leagues, players feel closer to their idols and get a unique gaming experience. 1xBet strives to provide its clients with as many opportunities as possible and is always open to new partnerships. We also invite media owners to join the 1xBet Affiliate Programme and receive up to a 50 per cent lifetime commission for the bets of each referred player.
What research does 1xBet conduct to understand local player preferences, particularly in new and emerging gaming markets?
At 1xBet, understanding local clients’ preferences is a top priority, especially when entering emerging gaming markets like India. Our approach combines comprehensive market research, player behaviour analysis, and ongoing feedback mechanisms. We look at data from
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various sources, including user engagement trends, popular sports and betting patterns, and socio-cultural factors. Tis data helps us identify what resonates most with our audience.
We prioritise data on regional preferences, such as the most popular sports in different states, the types of bets attracting the most interest, and language choice. By leveraging this data, we tailor our offers to meet the unique demands of each market, ensuring that our platform is not just popular but deeply rooted in the preferences of our players. Tanks to this, we can guarantee 1xPartners up to a 65 per cent conversion rate of registrations into deposits.
1xBet is one of the most popular sportsbooks in India. How does 1xBet personalise its platform to such a culturally vast audience comprising 28 states? For example, does 1xBet use Hindi as a catch-all, or does the platform adapt to the states’ native languages?
1xBet is committed to personalising our platform to cater to this vast audience. While Hindi is a common language, we understand that many players feel more comfortable engaging in their native tongue. Terefore, we have integrated multiple local languages, including Bengali and Tamil. Our platform's adaptability goes beyond just language.
We customise our content, promo offers, and customer support to reflect regional sports preferences and betting habits. By doing so, we ensure that every user, regardless of location, feels that the 1xBet experience is tailored specifically for them.
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