Cittadina Marketing PR? So what...
Media relations in the gaming sector can be a key element of the broader marketing strategy, serving as a bridge between businesses and the industry community - including those all important decision makers. Cittadina Marketing’s Sarah Sawrey-Cookson argues that by developing genuine relationships with influential media outlets, including gaming journalists, bloggers, influencers, and the
promotions team, businesses can hugely benefit from a drumbeat of relevant press coverage across the industry, on a regular basis.
Whether promoting games, as a supplier to showcase capabilities or for platforms to share industry trends, a strong media relations strategy can be powerful, and coverage an effective way to build brands and unveil wider opportunities. Including maximising your profit potential. Here's a small look at what media relations in the gaming sector can do for business and what it can offer:
Why prioritise Media Relations in the Gaming Sector? 1 Enhance Brand Visibility and Awareness Media relations, or more accurately resulting press coverage secured via the relationships your brand has with the media, can significantly boost the visibility of an organisation, instantly. Trough successful engagement and interactions with media outlets, journalists and influencers, game developers and platforms can ensure that their game or their story is featured in previews, reviews, news articles, and social media posts. And read by thousands. 2 Build Credibility and Trust Positive media coverage can provide valuable credibility for a game and its developers. Reviews and endorsements from reputable gaming journalists can influence the trade overnight. Tis trust is particularly important for new or lesser-known businesses who need to establish their reputation in the industry. 3 Generate Excitement Press coverage can help create interest around a game or a business - for example, generating excitement before a game's release can lead to higher pre-orders and set the scene for a strong launch and ultimate success. If you’re a supplier in the gaming sector, grabbing the attention of game developers and platforms might be just as
important. Securing this via press coverage is a powerful tool. 4 Manage Industry Perception Managing a brand’s perception across the trade, especially in times of crisis, can be won or lost through the media. Tailoring your stories to support your messaging, and by being consistent, will help provide the image you want. 5 Engage the Community By working with media outlets and influencers, businesses can foster a sense of community across the industry.
What are the benefits in securing column inches? 1 Access to a Wide Audience Established media outlets and popular influencers have vast audiences. Media relations allow businesses to tap into these audiences, reaching those in the industry who might not be easily accessible through other marketing channels. 2 In-depth Coverage Good media relations can lead to in-depth coverage of a game or a gaming supplier, including detailed reviews, interviews with developers, and behind-the-scenes features. Tis type of content can provide the sector with a comprehensive understanding of your product, increasing interest and potential opportunity. 1 Tird-party Endorsements Endorsements from respected media figures and outlets serve as valuable third-party ‘money-can’t-buy’ validations - something that can’t be achieved through advertising alone. You might tell your target audience how great you are, but if they hear it from a writer, the impact is all the more stronger. What’s not to like?
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