THE MAGICIAN
FREDERIK NIEHUSEN Chief Commercial Officer Booming Games
Booming Games announced a landmark partnership with Brazilian football superstar Ronaldinho Gaúcho, "Te Magician", in November 2023. Having launched the first in a series of games featuring the Ballon d'Or winner's image, CCO Frederik Niehusen explains the thinking behind the collaboration.
From all the sportspeople and celebrities out there, how did Booming Games land on Ronaldinho?
Ronaldinho is, without a doubt, one of the most successful and well-known football players in the world. For many, he remains an icon, and even though his professional career on the pitch has ended, he continues to be involved in various projects, with his fame at its peak. When we were considering potential partners, it was clear to us that Ronaldinho would be the perfect celebrity to work with, and we were absolutely right.
Another key reason we chose to collaborate with Ronaldinho is the rapid growth of the gaming industry in Latin America. Te region is becoming a hot hub for gaming, with more and more countries introducing regulations. Establishing a strong presence there is essential for our strategy, and partnering with Ronaldinho has opened doors to incredible opportunities,
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including collaborations with top-tier LatAm operators. His influence in the region is unmatched, making this partnership a natural fit for our goals.
As well a football legend and music producer, Ronaldinho is a media influencer with a social following exceeding 170 million across various channels. What value does a brand ambassador's social reach have for a company operating in a B2B industry?
For a company like ours operating in the B2B space, the value of having a brand ambassador with such an immense social reach cannot be overstated. While our sales and commercial teams are focused on securing new deals and partnerships with operators, it's equally important for us to engage with the end-users - the players themselves. Tis is where Ronaldinho’s social influence becomes a game-changer. By leveraging his massive following, we can effectively reach out
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