One operator partner reported that eSoccer markets added close to 20 per cent of its entire soccer revenues, while we have generally found that 10 per cent of bettors cross-sell to
eSoccer and eBasketball. What all three of our betting vertical propositions have in common is they offer additional value.
SIS Context is Key
Adam Conway, Head of Competitive Gaming at SIS, underlines the importance of providing bettors with attractive, rich, multifaceted content they have come to expect from other spheres of entertainment.
ADAM CONWAY Head of Competitive Gaming, SIS
As a leading supplier to retail and online operators globally, what's your take on modern sportsbook platforms? What are they doing well and how can they improve their offerings?
Modern platform providers have the power to roll out content at scale, reaching multiple markets, with stability and adaptability at the core of the offering. From the perspective of a B2B supplier, this is a very strong proposition. Trough a single integration into a leading platform, suppliers can roll out content quickly to any number of operators all over the world. Our recent platform partnerships with Genius Sports, Playtech and Altenar have been very beneficial in enabling us to go live with a host of new operator brands. In terms of improvements that will be made at a platform level in the industry, it is important to continually add new products that are localised to suit the needs of particular markets. Tis is a process that is already taking place.
Sportsbooks are striving to provide followers of all sports with suitable markets and live odds. What avenues has this opened up for SIS? How is SIS fulfilling and sustaining demand for different forms of content?
As the sports betting world has evolved alongside the appetites of bettors, we have kept pace with changing behaviours by giving operators live products that appeal locally and add value. If we look at Africa, for example, we launched a UK Numbers draws TV channel, with a mix of
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live draw formats designed specifically for that region in partnership with Kiron. Our derivative betting options across live racing have proven popular in those markets where the sport is not well-known. Our esports product vertical, meanwhile, features short form sporting events with recognisable teams and players. We have also found that those operators opting to place our esports offering Competitive Gaming on the same tab as real-life soccer and basketball have seen remarkable results. Bettors are presented with our H2H Global Gaming League as a complementary product, featuring attractive short-form matches between highly skilled gamers. Tese events are produced entirely in-house from our UK studios and come with a broad range of pre-match and in-play betting markets to give operators an end-to-end solution of ultra-low latency live streaming. Tis is supported by on-screen graphics with unique betting prompts such as form, player stats and results. One operator partner reported that eSoccer markets added close to 20 per cent of its entire soccer revenues, while we have generally found that 10 per cent of bettors cross-sell to eSoccer and eBasketball. What all three of our betting vertical propositions have in common is they offer additional value.
How is SIS content being utilised by operators to elevate engagement and personalise the sportsbook? What's the role of on-screen graphics, data and betting triggers?
On-screen graphics, data and betting triggers provide bettors with
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