mapped and integrated easily into any site, this allows the opportunity for sports and competitions to be chosen that best suit the requirements of our partner. Superfeed is there to embellish events, and bring the sports betting experience to life whilst driving incremental engagement and betting activity, and this is clear when our pre-play insights turns to in- play, as we provide actionable insights through the content engine to enhance the full customer experience.
Earlier this year Spotlight Sports Group partnered with William Hill and Betfred to deliver content hubs for 2024. How do specific event hubs such as this feed into the personalisation piece and facilitate interactive betting experiences?
To have the support of major operators is a testament to the products itself, and we were delighted with the engagement from our Content Hubs at Euro 2024. Across all platforms, over 4.2m page views and over 1m site visits were generated through the Content Hubs, as they delivered an informative and interactive experience for customers. Te hubs are fully bespoke and integrated into the operators site, stylistically and technically, allowing the content to be displayed in their own branding and seamlessly integrated through the back-end. Operators can work with our teams to tailor the content based on which betting opportunities they would like to focus on , whether that was boosting England alongside our editorial preview of the competition, or highlighting Saka as first goalscorer alongside a breakdown of the wingers international
scoring stats. Tat is the beauty of the Content Hubs we provide - the technology lift is all handled by us, including betslip functionality and the content and purpose of the hub itself is carefully crafted between our expert content teams and our partner.
What will Spotlight Sports Group be showcasing at SBC Summit and what's next in the development of the portfolio?
Content is at the heart of everything we do at Spotlight Sports Group, and we are evangelists of the absolute need to deliver a highly engaging experience for all end users. Now more than ever, it is a must have in the competitive battlefield across attracting and retaining a valuable sports betting audience. Tat's one of the reasons why we'll be showcasing our re-branded Halo Content Destinations at SBC Summit - premium content destinations of any size and scale, fully built for sports betting, horse racing and fantasy sports. We have the capabilities to provide content for any sport and in any language with our global localised content team, and take all the technological burden away from clients.
Effectively they deliver ready made content and betting platforms, as standalone destinations or integrated into any operator site in their own branding and style. With our re-brand we want to put Halo at the forefront of everyone's mind when it comes to content and how extensive the experience really needs to be for end users; it is ultimately the very least of what modern day sports audiences expect.
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PERSONALISATION
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