4H AGENCY
This market overview was prepared by Dmitry Hotsyn, Head of CIS Desk and Senior Consultant at 4H Agency. With a wealth of experience under his belt, Dmitry provides expert guidance on international expansion, mergers and acquisitions, and organizational structuring for gambling enterprises. Before joining 4H Agency, he served as a co-leader of the gambling practice at Ukraine's largest law firm and worked in IT- focused investment fund, where he assisted in investment and operational support.
If you are considering venturing into the markets of CIS countries or seeking expert advice on navigating the complexities of the gambling industry, Dmitry Hotsyn is the go- to person. Take action now and reach out to Dmitry to explore how 4H Agency can support your endeavours in the vibrant and evolving landscape of the CIS region.
4H Agency is a global gambling advisory. We provide expert guidance to B2C operators and B2B providers, spanning market insights, payments, product localisation, regulations, licensing, public affairs, and more.
dmitry.h@4h.agency
https://t.me/dh_tlgm https://4h.agency/
C) Betting licence.
Te one-time fee for licence issuance and further operating fee payable per year is 640 MCI, or ~ US$ 5,000.
D) Totalizator licence.
Te one-time fee for licence issuance and further operating fee payable per year is 640 MCI, or ~ US$ 5,000.
KEY ADVERTISING RESTRICTIONS
Recently new advertising restrictions were passed in Kazakhstan, which now substitutes previous non-regulated area of gambling marketing.
External (visual) advertising of betting and totalizator, as well as advertising of their activities in vehicles, mass media, cinema, video and reference service places is prohibited.
Only permitted forms of outdoor advertising include:
u
advertising at the location of the sports betting operator;
u
inside sports buildings and on athletes' clothing;
u
in officially registered mass media specialising in sports, as well as
u
on domestic TV channels during live broadcasting of international sports competitions.
Advertising of betting and/or totalizator may contain only the name, trademark elements, location, internet resource (if any) of the operator, the date of issue, validity period and license number.
Also, telecom operators are prohibited from sending unsolicited text messages containing advertisement of gambling.
LOCAL MARKET SPECIFICS TO CONSIDER FOR OPERATORS ENTERING THE MARKET
Kazakhstan is a highly attractive market for online sports betting in Central Asia, driven by its market size and the rapid growth of internet users and modern payment solutions. However, the region
faces challenges in gambling regulation.
In July 2024, the government introduced new gambling regulations focused on responsible gambling. Tese include restrictions on who can participate, new rules for accepting bets, advertising and location regulations. Te minimum age for gambling is 21 in country. Measures to address gambling addiction were also implemented.
Offshore operators have been a significant issue, with 5,642 foreign online gambling sites blocked in 2022 for operating without a license or advertising illegal activities. Local licensed operators must comply with location restrictions, confining their establishments to specified areas in the Almaty and Akmola regions. Tey also face financial requirements, including substantial financial reserves.
Despite these challenges, Kazakhstan remains a leading market in the CIS for gambling, attracting large international operators and maintaining active regulatory oversight.
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