Dainis: Wise people learn from the experience of others. From my point of view there are only a couple good examples of smart regulation, where all the stakeholders (players, operators, society) are protected and the jurisdiction has a high channelisation rate. Let's not make any quick decisions on the proposed legislation until it is finally set. Sweden, Denmark and the Netherlands have a very different approach. Finland still has a chance to take the best practices and learn from the mistakes made during the regulation process and afterwards. You have only one chance to make the first impression, so it is very important that all decisions were carefully considered and regulation was built on the foundation of long-term sustainable growth.


Jaakko: At the time of writing, there is no legislation published, therefore I cannot comment on that. It is widely expected that we will follow the mentioned markets, which I believe is logical as the regulations and practices within them (e.g .self-exclusion registers ) are already tested and found to be working. Of course Finland, being the last to regulate, can benefit from the learnings done in the other markets and pick the best parts from them.


What can operators be doing to prepare for Finland's strict privacy laws? How will these impact KYC and data collection, for instance?


Jaakko: I would like to reassure operators, Finland is a very good jurisdiction concerning legal certainty. Yes, some of our laws are a bit


strict, but at the same time those are clear to interpret. I would recommend to start preparations early (already now), but with that I would not be worried about this as an operator.


Rolf: Finland has historically had a high social acceptance of gambling. What we need to do as an industry is to make sure it remains like this. Terefore we need to put a lot of emphasis on trustworthiness. KYC is a fundamental element in our operations to enhance customer experience and journey when participating in our offers. In addition to promoting safer gaming measures and prevent criminal activities. Kindred has experience from many licensed markets and stringent requirements related to GDPR and data collection. In the future licensing system we will be compliant with Finnish law on this matter.


Dainis: For the big names and well-established operators it shouldn't be a problem. Te smaller ones will definitely have to review their processes and policies to focus on several key areas to ensure compliance and minimise disruption to their operations.


Less is more - collect only the necessary information required for KYC


verification to avoid excessive data gathering. Implement strong encryption and secure storage solutions to protect customer data from breaches and unauthorised access. By proactively addressing these areas, operators can mitigate risks, build customer trust, and ensure smooth operations in compliance with regulatory requirements.


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