Pulse


US ONLINE GAMING PLAYSTAR


PlayStar: laying US foundations


Adam Noble, Co-Founder and Chief Business Development Officer at PlayStar, explains how the brand is looking to compete with its major online casino competitors in the US without entering a budgeting arm wrestle. Adam also sheds light on the company’s recent agreement with Caesars, earmarked market entries and ambitious plans for a nine-figure valuation after a successful listing on the US stock market.


What is PlayStar's point of differentiation?


Adam Noble, Co-Founder and Chief Business Development Officer at PlayStar


We will provide a personalised experience from the moment a player first engages with our brand via meticulously detailed player journeys. We will raise the bar in the use of platform technology, CRM and machine learning all working in unison to make the player feel like the star of the show. This will be underpinned by exemplary customer service.


Our mission statement is to create an online casino experience like no other for players across the US. Today, we believe there is a lack of personalisation or any real differentiation in the market and players are pretty much a by-product of the operator wars for market share, certainly amongst the giants. To stand out from our rivals we are focussing on three key factors – personalisation, engagement, and customer experience.


We will provide a personalised experience from the moment a player first engages with our brand via meticulously detailed player journeys. We will raise the bar in the use of platform technology, CRM and machine learning all working in unison to make the player feel like the star of the show. Tis will be underpinned by exemplary customer service. We want to deliver the luxury and extravagance of a VIP experience to all our players.


What factors are key to being a successful challenger brand in the US online casino space?


In a market where your competitors are giants and spending a gazillion dollars on “above the line” marketing, this is a great question. From PlayStar’s perspective, we are not going to get into a marketing budget arm wrestle, as that


NEWSWIRE / INTERACTIVE / MARKET DATA P99


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