Alexandr Iaroshenko, CEO, Betbazar
During the pandemic, some
operators saw esports revenue rise to 35-40 per cent, which was crazy for known reasons – namely there being little else to bet on. However, since sports
Products with a fast pace and quick change in results that keep the audience engaged. One of our most popular fast-paced betting products we offer clients is efootball and ebasketball - they have been our top sellers into the sports betting industry over the last twelve months.
Would you say that the pandemic has shown the potential or limitations of esports?
I am most definitely on the side of potential. Te pandemic has just shown how fast esports can grow and the speed with which people can engage with it. Once the traditional sports calendar resumed, we didn’t see a huge drop in esports betting numbers. Before the pandemic, we had somewhere around five per cent of all betting revenue coming from esports, mostly in efootball and ebasketball.
During the pandemic, some operators saw esports revenue rise to 35-40 per cent, which was crazy for known reasons – namely there being little else to bet on. However, since sports returned, we are seeing around 15-18 per cent
returned, we are seeing around 15-18 per cent betting on esports, which is a huge overall increase compared to pre- Covid times.
betting on esports, which is a huge overall increase compared to pre-Covid times. Across our partners for those that include efootball and ebasketball as esports (some don’t), esports is number two behind football in betting numbers. For esports to be ahead of the likes of basketball and tennis is incredible and has taken a lot of effort.
If betting revenues for esports (including efootball and ebasketball) continue to grow, what verticals do you anticipate losing out on market share as a result?
I can't say for sure, but I’d suspect partly traditional live sports and a small portion of
virtuals and casino. However, I would refrain from suggesting it will cannibalise other revenue streams. It's more about synergy because people who play football are likely to bet on football and enjoy efootball, so the learning curve is low. Efootball features player performance statistics, real players on-screen and head-to-head records, rather than the RNG of virtual sports. Tese stats and known mechanics are built for a sports betting audience.
If CS:GO, DOTA 2, and League of Legends are 'classic' esports, why haven't the likes of FIFA and PES, sports simulators, come to the fore?
Te ‘classic’ esports are bigger in terms of the number of people betting on them simply because the likes of DOTA have a bigger and more dedicated fanbase. Very few people follow year-round FIFA esports events like they do with League of Legends. Traditional esports will continue to grow fast, but disruptors such as Fortnite will continue to enter the market and shake things up.
WIRE / PULSE / INSIGHT / REPORTS P123
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