Pulse ROUNDTABLE: PORTUGAL
KALAMBA GAMES, ESA GAMING, SPORTINGTECH
Spain is a bigger and more mature market than Portugal and I expect that it will continue to outperform its smaller neighbour. The Spanish market has suffered a recent decline because of advertising restrictions and tighter responsible gaming policies that have been introduced in the country. In every regulated market, operators and suppliers must be ready for rules to change and be agile in adapting to the new circumstances. I expect this will be the case in Spain and the market will stabilise again once the dust has settled.
I don’t see that changing any time soon, the challenge now is upon the operators that need to use the best tools and practices available in the market to retain these new customers and cater for responsible gaming, while growing and consolidating their operations. Tat is where Quantum can assist and simplify the challenges of regulated markets making it simpler and transparent for operators, costumers, and regulator.
Catlin: Covid-19 undoubtedly impacted betting behaviour, as it did in most global markets but as explained above, other key factors also influenced this growth and allowed it to be sustainable - not just a matter of pandemic echoes that will eventually dim.
According to Regulus Partners, Portugal's run- rate revenue is now almost double that of Spain on a per capita basis. Has it become a bigger market than its neighbour?
Catlin: At this point, the numbers do indeed show that Portugal is a bigger market than Spain per capita, but given Spain’s overall size and scope, there is a lot of room for future growth in Spain as the market continues to mature.
Ivo: Portugal will always be very important to me personally and to us as a company. I’ve worked in the market for a long time now, for a number of companies and as a consultant for the regulator. Te way the market has evolved has ensured Sportingtech is now getting far more opportunities.
We have several very interesting deals in the pipeline with international renowned operators looking to enter in Portugal, for instance. I wouldn’t say that the market is bigger than Spain; it is different. Spain has a much bigger population, which naturally affects the size of the market. Importantly, however, Portugal has far fewer restrictions on advertising, which is advantageous to operators.
It’s all about how they position their brands. Spain is a very stable and well-regulated, so
both are very important to us. But, maybe with a touch of bias, I am particularly excited about Portugal’s potential to grow.
Maria: Spain is a bigger and more mature market than Portugal and I expect that it will continue to outperform its smaller neighbour. Te Spanish market has suffered a recent decline because of advertising restrictions and tighter responsible gaming policies that have been introduced in the country.
In every regulated market, operators and suppliers must be ready for rules to change and be agile in adapting to the new circumstances. I expect this will be the case in Spain and the market will stabilise again once the dust has settled.
In 2020, Portugal removed its higher rates of tax for betting and gaming. Is this likely to remain the case in the long-term?
Catlin: I do think that the tax rates will remain the same. Te market needs predictability and stability and what we’ve seen is that current fiscal measures suit the market well and have been largely accepted, so it works and there’s no reason for this to be changed.
Tere is also a high level of importance applied to responsible gambling, which bodes well for the reputation and image of the industry in the country. General operating conditions are favourable too, with marketing options available to companies in terms of advertising. Te market is currently very balanced and for the industry, it is hoped this remains the case.
What's key to capturing Portugal's domestic betting audience?
Maria: Te most popular form of gambling in the Portuguese market is sports betting and especially football. Regarding casino games, the best performing content is classic slots and traditional games such as Roulette and Blackjack. As with any market, it is vital to know your customer and the supplier that can capture local preferences and deliver products
NEWSWIRE / INTERACTIVE / MARKET DATA P91
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