BCLC (British Columbia). Tese Crown corporations may also retain the services of operators to assist them - both for land-based casinos and similar gaming facilities, but also for online. Where an operator is providing services, it will be paid a fee for those services. Tat fee will typically be based on a percentage of GGR plus other factors. In the case of Ontario and the proposed iGaming Ontario, it will enter into commercial agreements with operators,” he said.
WHAT LIES AHEAD?
So how will sports betting be regulated in Canada? Now that single-event sportsbetting has been approved will consumers turn away from offshore betting sites and switch to legally licensed sports betting outlets? How will locally licensed operators attract players who have been betting via grey or black market sites for years? What will sports betting legislation in Canada actually look like?
Paul Burns President & CEO of the Canadian Gaming Association (CGA) says regulation will vary greatly between provinces.
“Ontario wanted to open the market to anybody who wants to come and be licensed so there’s an
won’t be easy. Everyone is making a commitment to be licensed to try and eliminate the grey market as much as we possibly can and create a black market basically in Ontario which is where those will be in and those will be out.
“And I think that what you see is - what they’re going to do is - it’s not going to be easy it’s going to take time and I think it’s waiting for the offering to unfold so provinces may choose the path. So maybe they decide that’s not the path that’s not what we want for us for us and maybe we have to do something different. I think the expectation is that provinces will adjust accordingly and hopefully it’s the consumers who will end up driving all of this. You must offer choice because if you don’t satisfy your consumer with your legal offer then they’ll go and find something else and they’ve proven that for years because its already there. It’s happened.”
Because Canadians have played via offshore sites regulators will have to work hard to ensure that consumers have a wide betting offer. Mr Burns says it a great opportunity to bring these customers back.
“We’ve been working with regulators to help them really help them understand the products and the
“I think the expectation is that provinces will adjust accordingly and hopefully it’s the consumers who will end up driving all of this. You must offer choice because if you don’t satisfy your consumer with your legal offer then they’ll go and find something else and they’ve proven that for years because its already there. It’s happened.”
Paul Burns, President & CEO of the Canadian Gaming Association (CGA)
open market - not tethered not restricted - and so it will be a highly competitive market. So it will give consumers a great deal of choice. And so you have that at one end of the spectrum and then on the other you may have a province deciding that it’s prudential to have the home lottery corporation that will be the only offer... So it’s in between lots of different models for it,” he said.
While provincial lotteries have been poised ready for change the timing of the roll out will vary too.
“We are in early days in seeing what that is going to look like but I think that some of the provincial lottery corporations are going to be starting their offering on the first day possible which is great news . . . With Ontario starting on day one - we’ll see which is great but the rest will take a few months to establish the provincial regulatory framework getting set up and getting operations established. So I think that by the end of the year Canadians will be able to start to see markets emerge and see what it looks like.”
While sports betting rules vary from province to province the legalisation of the market will lead to an overall change in attitude to the grey market. Tis though, Mr Burns says, will take time and
P60 WIRE / PULSE / INSIGHT / REPORTS
offerings. We’re encouraging them to include all of the products and not to leave anything out creating that robust regulatory regime from the beginning. Te importance to ensuring that you’re getting an excellent opportunity for satisfied customers. So and we see that already in Ontario at least regulatory standards all the products are in in-play betting everything is permissible. It’s absolutely what we want to see and everything we advocated for.”
Single-event sports betting will not only increase revenue for governments but will also strengthen other crucial aspects of the market. While there are still a lot of questions when it comes to regulation on a provincial level we will have a much clearer picture by the end of the year. However, the development of the provincial sports betting markets will develop gradually over time and could change as provincial governments find the right fit. To what extent state lottery monopolies will be able to complete with offshore bookmakers remains to be seen for now.
Much will depend on the sports betting markets they offer to their customers. Either way, the passage of bill marks a huge change and will usher in a dramatic shift in the market.
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