Lewis Pek Editor


Comment


October 2021


It’s like we’re on two different trajectories at the minute - just as I receive an email from Caesars Entertainment, announcing it’s logo has become the first ever jersey patch partner for the forthcoming NHL season in the US, the Football Association in the UK is debating the removal of all gambling sponsorship of shirts in the UK.


It feels like there are two opposing forces at play as the European market seeks to restrict all forms of betting and gaming advertising, while in the US the AGA is warning operators that discipline is needed to prevent future regulatory control as advertising reaches monumental levels in search of player attention.


Is there a happy middle-ground acceptable to all parties? In the case of Europe, I really don’t think that’s the case. Since dropping its betting ban, the US has shifted into a completely different gear from Europe.


IT’S HIDDEN. IT’S NOT A BAN - IT’S AN OBFUSCATION. IT’S A MAGIC TRICK NOW BEING PERFORMED ON GAMBLING.


Europe’s treatment of gambling is heading down the smoking route. Not seen and not heard. In the UK in 2019, 75,000 people died from smoking. However, the removal of sponsorship, advertising and the banning of it from public spaces has meant that smoking has performed a disappearing act. The government continues to gather taxes and people continue to die - but invisibly.


Hospital admissions in the UK due to smoking have risen since the ban on smoking in public spaces came into effect (506,000 in 2019, 10 per cent higher than in 2009/10), but importantly, media coverage has fallen off a cliff. I couldn’t find a single mainstream article relating to smoking issues in the past 12 months. Compare this with hundreds of gambling related articles (or I should say anti- gambling articles).


The UK government has successfully removed smoking from the public agenda. It’s hidden. Removed from the public sphere and into people’s homes. It’s not a ban - it’s an obfuscation. It’s a magic trick now being performed on gambling.


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G3 Magazine Editor Lewis Pek


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Contributors Tom Jingoli, Deron Hunsberger, Sony Syamala, Paul Williams, Luigi Cacciapuoti, Ondrej Lapides, Jo Purvis, Paul Burns, Don Bourgeois, Jordan Gnat, Jon Jayal, Manuel Jimenez, Gabriel Szlaifsztein, Maria Luisa Malfasi, Catlin Negoita, Ivo Doroteia, Laszlo Pados, Adam Noble, Nadine Tys, Alex Tomson, Jan Urbanec, Tomas Molloy, Morten Hauge, Leonid Pertovskiy, Ramona Ciocea, Alexandr Iaroshenko.


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