We need to deliver a fresh and holistic racing experience for the fans which captures the
accommodate a variety of personalised engagement preferences.
How do your HRMs differ in terms of player experience in look and feel from a more traditional slot found on casino floors?
Te goal of 1/ST TECHNOLOGY is to innovate the sport of horse racing for a new generation of fan. 1/ST TECNOLOGY’s “by and for horse racing” solutions address competition in casino gaming by attracting customers on casino floors who are looking for an experience that includes fast action, appealing graphics, themes, and an immersive gameplay experience. While retaining the core requirement to be 100 per cent based on historical horse races and the pari-mutuel wagering model, PariMAX games also deliver a traditional slots experience to the player, and proven performance to the floor operators with a horse racing twist.
How do HRMs help bolster revenue at traditional racetracks?
PariMAX games bolster revenue at traditional racetracks through direct new gaming revenue infusion for operators who are directly tied to horse racing – just take our Wyoming Downs and Te Red Mile (KRM Wagering) customers. PariMAX also uniquely pays back a percentage to each host racetrack for every single wager placed, using each respective track’s historical races. Tis is akin to the simulcast live horse racing host fee structures, in addition to paying
entertainment proclivities of every age group at the racetrack, especially the younger generation that is coming through. We are embracing this challenge and opportunity (often two sides of the same coin!) at every touchpoint we have with our customers.
horse racing industry stakeholders for the requisite historical race information data (e.g. Equibase). Of course, the wider goal for 1/ST and 1/ST TECHNOLOGY is to create a successful business model while ensuring everyone who works in the industry is cared for.
We need to deliver a fresh and holistic racing experience for the fans which captures the entertainment proclivities of every age group at the racetrack, especially the younger generation that is coming through. We are embracing this challenge and opportunity (often two sides of the same coin!) at every touchpoint we have with our customers.
At the tracks, our teams are working to modernise the horse racing experience, leveraging technology to bring an on-demand, digital experience to our customers, and PariMAX games are just another small part of our all-encompassing solution, tailoring
localised products to local demand.
What would you say to detractors who argue that HRMs are really just slot machines and a way to get around laws in place which ban RNG betting? Isn’t there a danger that people will just come to play the HRM’s and not take part in traditional horse race betting?
Our parent company, 1/ST (formerly known as Te Stronach Group) and its various business units are global leaders in horse racing and pari-mutuel wagering technology. Under the leadership of Belinda Stronach, Chairman, Chief Executive Officer and President, our company is focussed on developing and delivering innovative solutions that appeal to traditional followers and also attract the next generation of fans with a forward-thinking approach to sports-centered entertainment.
1/ST TECHNOLOGY companies, including PariMAX and AmTote along with our industry- leading 1/ST BET app, are targeting a growing audience looking for quick-fire action, graphically entertaining displays, and engaging gameplay experiences.
Providing opportunities for consumers to engage in all aspects of horse racing - from live racetrack visits to simulcast viewing, online wagering and HHR experiences - is the best way to grow our sport in a modern world. So, in short, we view these machines as complementary, not cannibalistic horse racing products.
WIRE / PULSE / INSIGHT / REPORTS P41
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