Wire EMEA
Loutraki gets the VIP Treatment
A recent product installation brought a well-diversified choice of NOVOMATIC cabinets, games and progressives to Casino Loutraki in Greece.
Delivery and implementation were accomplished in record time and the new products now add a new choice of games to the slot floors of one of Europe’s largest casinos.
GREECE SUPPLIER NEWS
France - EGT and MASCOT partner up Casino equipment provider MASCOT is the latest entity to partner with EGT and is the tech company’s new official distributor for France. The two enterprises shook hands on their future endeavors last month, with plans to immediately introduce the new General series and progressive Jackpots to the French market.
“We at EGT are always excited to join forces with reliable partners and cover new ground” said Nadya Popova, EGT’s Sales and Marketing Vice President. François Bourlier, Sales Manager at MASCOT added: “We are thrilled to work with EGT and are preparing many surprises for our clients immediately.”
Malta - SYNOT Games links with Videoslots Slots from SYNOT Games have been added to Videoslots’ offering as it looks to broaden the options for its customers.
The operator has onboarded a number of recently released SYNOT titles, including Respin Joker 81, Pixel Reels and Tiki Princess. These will be joined by classics and best performers from the Bratislava- based studio’s slots line-up. William Ahlberg, Head of Commercials at Videoslots, said: “We’re very pleased to be adding SYNOT’s games to our stable of great slots. They have a following all over the world and are popular with a wide range of demographics.”
Malta - Checkd Media appoints Checkd Media has hired Michael Scott in the newly created role of Head of Organic Media. Scott, who was SEO Lead at MAG-O, the digital arm of Manchester Airports
Group, is to focus on conversion as well as optimising traffic at Checkd Media ‘s Footy Accumulators, The Winners Enclosure and Oddschanger.
Malta - Pariplay appoints Pariplay has appointed Joey Hurtado as Managing Director of its Games division. Experienced iGaming professional Hurtado, who has spent the last two years as
Head of Product Operations at Gamesys, is tasked with leading the strategic development of Pariplay’s in-house games studio and proprietary content.
Sweden - Cosmopol recruits The departure of industry legend Therese Liljeqvist has left an opening with Casino Cosmpol as it seeks to fill the position of Director of Casino Cosmopol in Stockholm.
Applicants should contact Cosmopol via the
career.casinocasmopol.se website.
P10 WIRE / PULSE / INSIGHT / REPORTS
NOVOMATIC’s latest gaming machines have been installed at one of Europe’s largest casinos, part of the five-star resort Club Hotel Casino Loutraki. Te management of Casino Loutraki is committed to offering the latest innovations on the slot floor, which currently comprises 696 slots and 40 Roulette ETGs, including 12 linked progressives.
A new bank of 10 PANTHERA 2.27 machines featuring the THUNDER CASH Link enhance the casino’s jackpot offer with a linked progressive across the titles Emperor’s China, Te Great Conqueror and Empress of the Pyramids. Presented in NOVOMATIC’s multi- screen upright cabinet and with high-visibility jackpot signage, the bank makes a distinct footprint on the main slot floor.
Another broad bank of V.I.P. Lounge 2.32 machines feature the Impera-Line HD Edition 6 multi-game mix with 56 titles, including classics, fruit games and proprietary Impera games. To complete the installation, 14 NOVOSTAR SL 2.24 cabinets comprise a third new machine bank featuring Premium-V+
Entain opens new-look digital shops across Europe
UK & Italy
Entain has embarked on a digitisation initiative across its retail business, converting a core of shops in key locations across both the UK and Europe into contemporary, digital, spaces to enhance the omni- channel customer experience.
Te retail makeover will initially apply to Entain shops in the UK and Italy across the Ladbrokes, Coral and Eurobet brands. In both countries, Entain has run successful trials of new, more contemporary store design and formats more closely aligned to customers’ online experience.
“Entain is a global online operator, but we are focused on delivering a great local experience for our customers. Tis investment allows us to give a more immersive and
Gaminator editions 5, 6 and 7. All machines comply with the current COVID-19 protocols.
Kenan Bajram, Sales Manager NOVOMATIC Global Sales, said: “During the peak holiday season, we managed to produce, deliver and install 34 machines exactly according to customer specifications in just under six weeks. I am very happy that we were able to keep our promise within this tight schedule. We are now leaving a great footprint on the Greek market – in a renowned casino and with an excellent selection of our latest products. I would like to thank the team at Casino Loutraki for their support and great teamwork.”
Sokratis Charitatos, GM & Director of Casino Operations Casino Loutraki, said: “We actually didn’t think that this installation would be completed in such an extremely short time. Yet NOVOMATIC kept their word and proved to be an exceptionally good partner: all our wishes have been fulfilled, and the first weeks of operation prove that our players love the new games. We will certainly extend our NOVOMATIC offer in the near future.”
joined up online omni-channel experience to our customers” said Rob Wood, Entain. “Tis digital makeover of shops, together with ongoing investments into our industry leading tech platform and £100m of innovation investment over the next 3 years, are important drivers of our future growth.”
Since the re-opening of retail, Entain has opened 18 new digital hubs across the UK and plans to have a total of 30 new- style Ladbrokes and Coral shops open by the end of the year in cities including Leeds, Birmingham, London, Portsmouth, Sunderland, Wolverhampton, Newcastle, Dumfries and Leicester. Te aim is for 200 UK digital stores by the end of 2024.
In Italy, where Entain’s retail outlets operate under the Eurobet brand, the Group also plans to convert around 200 shops and plans to have the first 30 locations open by the end of this year.
Northern Ireland
SIS has strengthened its long- term partnership with A McLean Bookmakers with the delivery of its horse and greyhound racing content to the operator’s online brand, BetMcLean.
SIS has been a long-standing partner of the Northern Irish bookmaker’s retail operations, with the company now supporting its online expansion with the supply of live pictures and data of racing action delivered in a Watch and Bet format, which is proven to increase engagement and incremental revenues. SIS has successfully integrated its content into the operator’s mobile offering, with desktop soon to follow.
BetMcLean now has access to SIS’s exclusive international horse racing from Czech Republic, Dubai, Germany, Hungary, Latin America, Saudi Arabia, Singapore, and the US, as well as UK and Irish greyhound racing.
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