G3 INSIGHT - HHR MACHINES
Paul Williams, Chief Executive Officer, 1/ST TECHNOLOGY
PariMAX Holdings and AmTote International, divisions of 1/ST TECHNOLOGY, have entered into a multi-year agreement with KRM Wagering (Red Mile), a gaming joint venture between Keeneland and The Red Mile racing associations. What can you disclose about the agreement?
Te agreement which 1/ST TECHNOLOGY has reached with KRM extends an already longstanding relationship into an exciting, forward-looking, multi-year deal. Our agreement recognises the numerous advances and product enhancements that PariMAX has added in recent years, featuring our multi- game terminal functionality and Slot Accounting System (“SAS”) compatibility, and also including PariMAX’s provision of our very latest terminal cabinets and games, all of which are now being added to the KRM floor.
Where else in the US are PariMAX’s Historical Horse Racing terminals present. Do you see an expansion into other states in the US?
PariMAX HHR terminals are currently deployed in Kentucky, Wyoming, and Alabama. We do have expansion plans for the new markets of New Hampshire, Oregon, and Louisiana, and are always looking forward to growing our footprint across regulated market states beyond those already mentioned.
Could you talk us through some of your HRM products and the design and development process behind them? How do they differ from other HRM products in the market?
PariMAX HHR games and the platform uniquely utilise an actual production totalisator (“tote”) system via their 1/ST TECHNOLOGY sister company AmTote, the industry’s leading totalisator and pari-mutuel wagering company, whose long-established business heritage dates back to 1933.
Today’s state-of-the-art platform is the same one that hosts the vast majority of live pari-mutuel wagering on horse racing in North America. This natural synergy allows PariMAX to authentically build HHR games that are 100 per cent pari-mutuel, running off the same bet types and regulatory rules as those used in live horse
racing today not designated HHR rules.
Today’s state-of-the-art platform is the same one that hosts the vast majority of live pari- mutuel wagering on horse racing in North America. Tis natural synergy allows PariMAX to authentically build HHR games that are 100 per cent pari-mutuel, running off the same bet types and regulatory rules as those used in live horse racing today not designated HHR rules. Nor are there any deviations in underlying odds, payout, breakageor commingled pools settlement calculations, tracking what exists in live racing pari-mutuel models today, and thereby delivering unparalleled authenticity, familiarity and trust among regular racing fans.
PariMAX combines four teams of developers, all of whom are 100 per cent focused on producing new games, deploying at least one new game every 10 weeks in house. Te PariMAX pari-mutuel “tote” wagering platform also supports third-party game development and existing games integrations
through PariMAX APIs, and has demonstrated the ability to utilize games that are used by other vendors in non-HHR gaming markets.
How does Parimax incorporate the horse racing element into its products? Is there a way to see a version of the horse race on the machine? Can the horse racing element enhance the player experience?
PariMAX, again mirroring the elements of live horse racing and pari-mutuel wagering, uniquely incorporates horse racing and handicapping elements into all of its games.
For example, all PariMAX games use real- world video replays of the original live races, never animated replicas or other inauthentic representations. Tese video replays can be reviewed in short form (the final seconds of the race), or watched in their entirety according to the end-user’s preference.
In addition, customers can choose to manually handicap the races, using obfuscated information that was available at the time of the original live race, or they can use forms of “quick pick” to select their runners.
Patrons can also view the handicapping data and choose to “skip” the presented races, just as they can choose not to wager on upcoming races in the live-racing environment. Tese unique features provide an integrity assurance to the player, alongside offering consumer content-consumption choices which
P40 WIRE / PULSE / INSIGHT / REPORTS
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