G3 INSIGHT - HHR MACHINES


243 Ways to win, multipliers, free games, and progressives. Tese offer the excitement and entertainment players are looking for.


How do they fit into certain markets in the United States?


Currently we are in the Kentucky market for HHR. Our games launched in the spring of 2021, and are at three Churchill Downs Incorporated HHR Facilities. We are also looking into additional markets within the United States that are currently utilising HHR or are about to. Te growth for HHR is rapid and Konami intends to be a player in that expansion.


Horse Racing is an honoured tradition that goes back in into the 17th century in the United States. Over 40 states currently have horse race betting, so obviously there is still passion and fan base for the category. If HHR can provide even more excitement to this sport by assisting in the funding for these purses, then it’s a win for everyone.


Historical Horse Racing Machines utilise the results of previously run live horse races to generate player outcomes as


opposed to a random number generator. Beyond this, how do they differ in look and feel from RNG machines?


From a visual perspective, Historical Horse racing presents to the player a graphical representation of the horse races they just bet on. Bets can also be made specific to the races on the terminal the player desires. Te difference in the feel of the title depends on each manufacturer, as they crossover well- known RNG titles to Historical Horse racing. At Konami our developers have created these Historical Horse Racing titles to feel as close as possible to the casino version.


Can the fact that they use the outcomes of racing in the past enhance the player experience?


From the players’ perspective, knowledge of past races will not gain them an advantage over other HRM players. However, after a wager is made and the race information is shown to the player, a certain nostalgia could be felt. Being reminded of a historical race event that perhaps a player saw, attended, or even read about can bring a more personal attachment to the outcome of their wager.


WIRE / PULSE / INSIGHT / REPORTS P35


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