Different companies put emphasis on different elements of their


product - some companies don't change anything in the design for decades (not always intentionally, but rather because of legacy), and some companies enter the market with innovative UI/UX, but give mediocre odds, coverage, or risk management. But one way or another, over time, everyone


comes to realise that they need to work on both.


NEWSWIRE / INTERACTIVE / MARKET DATA P117


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