Pulse
ONLINE: GERMANY GREENTUBE & STARGAMES
G3 talks to Laszlo Pados, Brand Manager at Greentube, about the company’s StarGames brand in Germany and the opportunties that lie ahead in the market.
Star performer in the German online market
Stability and reliability are also ingredients that can help create instant recognition and trust among players.
Laszlo Pados, Brand Manager Greentube
Could you tell us more about the history of StarGames through to the brand being owned by Greentube Malta?
StarGames had been around for several years in Germany before it was acquired by Greentube Malta in March 2018. Te brand was the first to offer the original Book of Ra title to online players in the country, but the company owning the rights to StarGames back then decided to seize its operations at the end of 2017.
After the acquisition of the brand, Greentube Malta started using it as a social casino and after this period of downtime, while real money operations were seized, we launched it as a fully licensed website under the laws and regulations of Schleswig-Holstein in October 2018. Since that launch, the brand has gone from strength to strength, as it has benefitted from being well-known amongst online gamblers thanks to its longevity and tradition.
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StarGames has historical licensed operations in the federal state of Schleswig-Holstein. Now the nationwide German market has opened up, what advantage does this give the brand over its competitors?
Our operations in Schleswig-Holstein since 2018 meant we were ahead of the game when the Interstate Treaty on Gambling was introduced earlier this year. For instance, we already had many of the regulatory requirements in place, such as the ‘reality check’ functionality, strict KYC rules upon registration, as well as the five seconds spin intervals and responsible gambling limits.
Te law preventing customers playing two games in parallel was not new to us either. In short, we had a material advantage on the technical implementation level. Tis allowed us to deliver more than just a minimum viable product that complies with the regulations.
With a large land-based casino footprint, how is StarGames looking to tap into Germany's gaming culture?
Te German market is used to playing casino games and have enjoyed slots for a number of years in the land-based arena. Tat is a great start for brands like StarGames looking to offer similar products online. Te fact that early adopters will be familiar with our products thanks to the Schleswig-Holstein licence
Greentube:
should help too, as it shows the brand is a trustworthy one in the mind of consumers. We’ve seen in the US states that have regulated online gaming in recent times that the conversion of land-based players to the Internet has been a natural transition. I see no reason why a country like Germany, with a similar technology-orientated society, would be any different.
What features have you implemented to ensure the new version of
StarGames.de lived up to expectations?
First and foremost, the website is fully responsive on all devices, runs on the latest technologies and is faster than ever. Te product is also ready to enter the mobile app landscape, and we know this is normally available with a local nationwide licence in other European
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