TENTPOLE GAMES TOM HORN GAMING - 243 CRYSTAL FRUITS
Market Fresh Produce Tom Horn Gaming - 243 Crystal Fruits
Every game developer has a tentpole game, a key title that put their name on the map. A game that cut through the noise of game releases and established not only the
game’s brand, but underpins the standing of the creator in the industry. G3 interviews Tom Horn Gaming CEO, Ondrej Lapides, about his company’s break-through title.
Why is 243 Crystal Fruits Tom Horn Gaming's flagship game?
Te reason is pretty simple. Ever since its release the game has been performing exceptionally well across all markets. 243 Crystal Fruits not only generates revenues, it also enjoys huge popularity among players since day one.
How important is it to have a standout game such as 243 Crystal Fruits within the games compilation?
To be in the list of flagship, the game must be best in all aspects - design, gameplay, math, entertainment it provides, sales it generates. Flagship games are of key importance for many companies as they produce sales with relatively small
marketing efforts and they can help increase perceived brand innovativeness. At the same time their popularity provides a platform for further game development, which enables a provider to recycle the successful formula in new titles.
What is even more important is that a flagship game provides players with the opportunity to experience first-class entertainment that is exceptional and unforgettable and (hopefully) stands the test of time. Creating such a game is a hard task and many often draw blank. On the other hand, when you succeed, there is no better reward than seeing players constantly return to play and enjoy the game.
What was the background to the creation
of 243 Crystal Fruits? Where was Tom Horn Gaming as a company at this stage?
Fruit games have always been popular and we wanted to delve into this tried- and-tested concept and present a modern day take on the classic fruit slot that would appeal not only to traditional fruit slot buffs, but also to new younger audiences.
In line with our values of innovation and passion we decided to mix up the old theme and embed it with a futuristic look and new exciting mechanics. From a gameplay perspective we are always keen to introduce new innovative features or build upon successful and player-loved features. With 243 Crystal Fruits we
P44 WIRE / PULSE / INSIGHT / REPORTS
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