G3 INSIGHT - HHR MACHINES
HHR machines still follow the rules of pari- mutuel wagering. For instance, since it’s illegal to win less than your wager on the pari-mutuel side, the Ainsworth system splits the bet between races, so small wins can occur that mimic traditional low-denomination multi- line slot games.
Deron Hunsberger Chief Commercial Officer, Ainsworth
Ainsworth has partnered with Konami Gaming, Inc. to launch HRMs for Churchill Downs Incorporated. Tell us more about that deal and what it means for the company?
Te partnership with Konami means Ainsworth can now offer exciting hardware and game content from other manufacturers on our Historical Horse Racing System. Similar agreements have been reached with IGT, Scientific Games and Aristocrat. Tese partnerships enable HHR Systems customers to have access to a massive variety of extremely popular gaming content and cabinet styles.
Ainsworth’s proprietary HRM system was co- developed with Churchill Downs. Could you tell us more about its development process? What is Ainsworth’s proprietary HRM system?
Churchill Downs made a concerted effort not just with us but looking at other manufacturers to develop a system that would produce a product that would be competitive with Class III product in nearby jurisdictions. We reached an agreement with them and we collaborated with Churchill on what their vision was for an HHR system, and the type of products that they’d be able to offer.
Ainsworth was able to rapidly develop its HHR platform by using the central determinant system we inherited in the 2016 acquisition of Class II manufacturer Nova Technologies.
We were able to use that central determinant backbone to develop a system that utilised a different database to determine game outcomes. Te Ainsworth HHR System launched at the opening of Derby City Gaming in Kentucky in 2018. At opening about 1,000 Ainsworth games were operating on the System.
Ainsworth’s Historical Horse Racing System now hosts machines created by multiple key gaming manufacturers. Tell us more about any other agreements with other manufacturers such as IGT and Aristocrat?
We have similar agreements in place with IGT, Scientific Games, Konami and Aristocrat. Our customers certainly want to provide a variety of game styles and cabinets to their players. Tese agreements enable Ainsworth HHR System customers to be able to provide players with most of the top game experiences in our industry.
We believe this offering is unprecedented in the HHR market and is one of several things that truly sets Ainsworth’s System apart from the competition.
How do HRM machines differ in look and feel from more traditional RNG machines? How do they differ in what they offer to the player in terms of the way they play?
Te style of games that perform are mixed. Much of Ainsworth’s traditional style of games like our high-performing High Denom content has done extremely well. Our series of QuickSpin wheel games does incredible on HHR floors. On the other hand, we have some interesting game concepts like Altazar and Triple Wealthy Fortune that our unique to the HHR world and their performance has excelled.
Ainsworth now has roughly 2,000 HHR units in operation across
Kentucky, Virginia and Alabama. We expect to be live in Wyoming
later this year. New Hampshire and Louisiana have recently passed HHR legislation and those two markets present significant opportunities. Kentucky continues to expand and there are a number of other markets where there will be HHR opportunity in the future.
Are we seeing an expansion of HRM machines in the US market? If so, could you help explain the reason for this expansion? Is it possible that we might see this expansion into other markets outside of the US?
Ainsworth now has roughly 2,000 HHR units in operation across Kentucky, Virginia and Alabama. We expect to be live in Wyoming later this year. New Hampshire and Louisiana have recently passed HHR legislation and those two markets present significant opportunities.
Kentucky continues to expand and there are a number of other markets where there will likely be HHR opportunity in the future. HHR growth generates additional tax revenue and helps preserve the tradition of horse racing in states like Kentucky. Trough HHR there is the ability to help the horseman economy with funding purses and other benefits.
WIRE / PULSE / INSIGHT / REPORTS P37
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