Pulse
ROUNDTABLE: PORTUGAL KALAMBA GAMES, ESA GAMING, SPORTINGTECH
impacted betting behaviour and a flash in the pan, or indicative of something more?
Maria: Online casino gaming in Portugal received a push from the Covid pandemic as the sports-mad audience had no events to bet on for a long period. We will probably see a return to normality from August or September with most sports now up and running again. Many will however have enjoyed wandering off-piste and exploring new verticals that were new to them and might still want to continue betting part of their budget in other areas or online rather than in retail.
Ivo: I think it is totally sustainable. If you look at the reports and recent history of the land- based industry, that has been sustainable for decades. Tere is no reason why online would be any different. Covid-19 has undoubtedly impacted the industry, but that was not as felt in Portugal, with online enjoying a bounce as entry to venues were restricted and land-based revenues disrupted.
Customers naturally looked for new options and online today register impressive numbers. Te official numbers from the regulator highlight a sustainable growth on both verticals, with the revenue from sports wagering rocketing 89.6 per cent year-on-year to €64.1m, players wagered a total of €345.6m on sports, with football being the most popular sport to wager on, accounting for 86.7 per cent of all bets placed in the quarter, Online casino revenue reached €49.1m in Q4, an increase of 57.9 per cent on the same period in 2019 and the second successive quarter of growth for this segment of the market. Consumer spending within this market was up 70 per cent to €1.41bn.
Many have enjoyed the process and want to stay. Given that the most difficult thing in our industry is acquisition, those online operators that have benefitted have almost certainly done the hard yards. Once customers are safe and secure its more comfortable for them playing on their own devices in their own homes. Tey don’t need to expose themselves to Covid or anything else by using retail.
The official numbers from the regulator highlight a sustainable growth on both verticals, with the revenue from sports wagering rocketing 89.6 per cent year-on-year to €64.1m, players wagered a total of €345.6m on sports, with football being the most popular sport to wager on, accounting for 86.7 per cent of all bets placed in the quarter, Online revenue reached €49.1m in Q4, an increase of 57.9 per cent on the same period in 2019.
P90 WIRE / PULSE / INSIGHT / REPORTS
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