“The year has put greater emphasis on streamlining


we are informing customers as to their benefits, despite the lack of trade shows.


What’s excited you about the product offering from Quixant this year - and why?


Te year has put greater emphasis on streamlining development costs. Our focus has been on enabling OEMs to efficiently create content by utilising our technology stack. Not only is content king - it should also be the sole focus of client R&D budgets - and that’s a key message we’re launching today. Te latest products from Quixant all have features that enable our customers to focus solely on creating amazing content. As someone that discusses technology with those at the bleeding edge creating it - do you think technology will be the driver that brings the retail gaming sector roaring back - or is that an unrealistic expectation?


I believe entirely that technology can be the key driver in this respect. If you look at


development costs. Our focus has been on enabling OEMs to efficiently create content by utilising our technology stack. Not only is content king - it should also be the sole focus of client R&D budgets - and that’s a key message we’re launching today.”


companies in the consumer market that have been very successful in recovering from financial upheaval, time after time it’s about having an offering that is better than anything else. For the casinos, players want to experience innovative features, vibrant graphics, rich multimedia, exciting bonuses, and it’s technology that underpins each and every element.


The gaming market has had some serious adjustments to make in the last year – it’s proven its resilience, but it’s had to reshape itself too. What do you see as the positives to have come from the changes you’ve witnessed and why do you remain optimistic?


Te last year has been very uncomfortable for everyone in the industry, but the long-term will show the resilience and innovation at the heart of Quixant. Tis year has been positive in terms of the industry having to think about new ways to address evolving player needs.


I think the greater degree of integration we’ve seen in the last 12 moths between online and land-based has grown substantially and this is very positive.


If we are to encourage younger players into retail locations, then this tighter integration is crucial. It’s certainly something that we’re witnessing in the US, where the performance of retail shows that land-based market hasn’t declined but is in fact thriving. If online can become the gateway to land-based play, then we’ve created the thing that’s been talked about forever, which is how do you attract younger players into the retail industry?


Visit Quixant.com to find out more.


WIRE / PULSE / INSIGHT / REPORTS P67


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