Pulse
ROUNDTABLE: PORTUGAL KALAMBA GAMES, ESA GAMING, SPORTINGTECH
that reflect this will be the winner. ESA Gaming’s EasySwipe portfolio is the perfect match for the Portuguese market.
Te content is developed to seamlessly integrate into sportsbooks to offer players the best quality casino games without disrupting the sports betting portfolio and brings something truly unique to a crowded marketplace.
If sports betting is the most popular product in a country, then why take customers away from sportsbook when they could be offered alternatives within it? Why offer myriad slot games with difficult to understand features and complicated paytables if sports betting is why they came to your site in the first place.
Catlin: Te best way of capturing the market’s audience is by delivering products that appeal to the country's culture and betting habits.
Kalamba Games strives to provide the markets we are live in with appropriate content that caters to local players’ preferences and Portugal is no different in this respect.
With Portugal's online gaming industry better served by a broader range of operators including Betano, 888 Betway and SkillOnNet, is the possibility of a black-market resurgence negligible?
Catlin: Te current regulations proved that the Portuguese regulated market can sustainably grow while making sure that the needs of the players are looked after. If the current regulations remain clear and predictable, it’s safe to say that the resurgence of the black market is not something that will happen anytime soon.
Tis is the benefit of applying a balanced,
The most popular form of gambling in the Portuguese market is sports betting and especially football. Regarding casino games, the best performing content is classic slots and traditional games such as Roulette and Blackjack. As with any market, it is vital to know your customer and the supplier that can capture local preferences and deliver products that reflect this will be the winner. ESA Gaming’s EasySwipe portfolio is the perfect match for the Portuguese market.
P92 WIRE / PULSE / INSIGHT / REPORTS
reasonable, and common-sense regulatory framework that works for all stakeholders. Te alternative is the black market that existed pre- legislation and that doesn’t benefit industry, government, or player.
On a sliding scale, how prominent is the Portuguese market for your operations going forwards? Has this position changed in light of the figures being recorded?
Catlin: We always aim to ensure our content becomes certified in markets that have the right audience for it. Portugal has been on our radar since it became clear that regulation was imminent as we are confident our portfolio suits the market there.
We’re always monitoring and reassessing our performance and efforts in any market we’re live in to ensure we’re getting the most out of them and this is how we’ll continue to operate in Portugal. It’s a thriving region and if it continues to be so, it is most certainly in our future plans.
Maria: We have only just made our debut in Portugal and will spend the next few months analysing the performance of our content and localising it further if needed.
Te recent growth has only cemented our view that there is great potential in the market, and we believe it will play an important part of our business going forward.
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