same mystical environment, graphics and audio, as well as the level- up style bonus round, but rethinking how it could evolve. Previously, it was all about collecting elephant orbs to transform paying symbols. Tis time, gameplay revolves around collecting peanuts and climbing the pyramid to unlock modifiers. Reach the final stage, and a seventh reel is unveiled, and all sticky wilds transform into sticky pink elephants, pushing the potential to its peak.
And, of course, we have continued to raise the stakes. From 8,200x potential in the original to 10,000x in the sequel, and now 14,000x in the third chapter, every instalment feels bolder than the last.
How do you think of narrative, lore, or “universe” in a casino-game format?
We believe these concepts are too often overlooked and underutilised. Consistency is key when exploring any franchise opportunity, with regards to the universe, characters and gameplay narrative. While the Pink Elephants environment shifts from an arid desert to a starry night, and finally, an eerie mountainous backdrop, each iteration is still unmistakably Pink Elephants.
Tis comes down to the established identity of the titular pink elephant character and the broader psychedelic feel that ties the experience together. A consistent narrative and lore breed familiarity and ultimately drive player acquisition upon launch. Tis familiarity can be further reinforced with consistent gameplay narratives. Troughout the Pink Elephants series, the bonus has
continued to centre around a collection mechanic, which reduces the initial learning curve and makes progression seamless from one game to the next. Tese are principles previously reserved for video games, but the world-building logic applies directly to iGaming, and I think it is something we will see a lot more focus on in 2026.
How important are soundscapes in bridging the original with new aesthetics?
Te audiovisual aspects of a release are just as important as gameplay in creating a sense of continuity. In Pink Elephants, the soundtracks are almost tribal in nature, and when paired with the vivid, psychedelic art style, they create an ethereal environment that has become synonymous with the brand. Even if the symbols and features were refreshed, the audio ties the whole experience together. Open up the new game with your eyes closed and you can be sure you are in the Pink Elephants universe.
How do you see the IP evolving over time beyond the trilogy of games?
Tis certainly will not be the last you see of Pink Elephants. So long as there is consumer appetite for the franchise and it is adding value to our operator partners’ lobbies, the franchise will continue to evolve. I cannot reveal too much about what the future holds for the brand, but what I can say is it will retain the signature Pink Elephants vibrancy and impact, while finding fresh ways to surprise the audience.
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