ANDY HUANG CEO
TaDa Gaming
style games deliver visible progress which gives players agency in their gaming. Te influence of CoD, Destiny 2 or Borderlands impacted the technical design of the new thematic arcade and fish-shooting games and enabled feature innovations to deliver an exciting, narrative-driven shooting game that players actively enjoy.
Videogames had also introduced the ‘endless play’ concept, so encouraging prolonged engagement. Many new to iGaming players are replicating this approach which leads to longer player sessions and higher deposits. Whether with Jackpot Fishing, Mega Fishing or Fortune King Jackpot, our data show an average 10 per cent uplifts in engagement and DAUs and 50 per cent in session length - and that’s across every jurisdiction.
An essential element is that we tailor our games for each market based on deep data to create optimum engagement. For example, with the U.S. market, the underwater concept did not resonate with players. Tis feedback led us to design a completely new concept – Fortune Zombie and Fortune Zombie 2 – which put the gameplay on land and in recognisable U.S. environments. Trough accurate localisation we engaged with the players base and immediately saw exceptional engagement (in excess of 3,000 rounds per player per session from launch) and higher deposits as players were determined to reach each level and beat the Bosses.
Rather than actively cross-sell, TaDa fish-shooting games have in-game bonuses like dice or wheels of fortune to provide more ‘cross-info/experience’ opportunities and introduce players to the other styles of gaming they might not have tried before. Operator feedback tells us that players will access both fish-shooting and other content in the same session, suggesting arcade style games are played ‘as well as’ and not ‘instead of’ so they don’t create spend migration, but rather the reverse.
Alexandros Mavroudis: Te growing popularity of arcade-style games can certainly be attributed to a combination of factors
IVAN KRAVCHUK CEO
Evoplay
ALEXANDROS MAVROUDIS
Product Owner Gaming Corps
that have reshaped how players engage with online gambling. At the core of this trend is the interplay between established, commercially successful titles, and a steady flow of new releases. Popular “staple” games act as strong entry points for new players, while major operators continuously refresh their portfolios with innovative variations and fresh mechanics for the core crowd.
Due to this, arcade-style products have moved beyond their early niche status to become an integral part of the broader gambling experience. Tey now sit comfortably alongside classic offerings like table games, or live games, often serving as a quick and engaging alternative for players who primarily focus on slots. Tis shift is further supported by the short game rounds that are typical for these games, enabling them to align perfectly with the short-form content that dominates online entertainment today, making them especially attractive to affiliates, streamers, and content creators who thrive on producing dynamic, bite-sized gaming content. In turn, this exposure drives more traffic to online casinos - where arcade- style products are far more accessible than in traditional land-based venues.
What design elements give bettors the feeling of influencing outcomes?
Alexandros Mavroudis: Player agency is really at the heart of offering a more interactive and engaging experience. Whether it’s holding on a few extra seconds before cashing out in a crash game, choosing to risk a bet for a bigger win in a mines game, or deciding to take another card in Blackjack, these moments of choice make players feel directly involved. It’s that sense of control and consequence that gives weight to your decisions and creates a deeper level of engagement compared to traditional, more passive slot experiences.
Andy Huang: With most TaDa titles like Ocean Hunter or Jackpot Fishing, we build in options for players to tailor the game to their preferences through Hall/Room choice at the
123
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194
