Te contest evolved into more than just a reward for the KPIs. It became a genuine example of emotional involvement and
recognition of partners as integral members of the MelBet team. Te welcoming vibe, lively communication, and unique format helped strengthen connections, inspire growth, and set a high standard for future initiatives.
iGaming market regulation varies from region to region: from strict licensing and advertising restrictions in Europe to flexible or emerging rules in Africa, Asia, and Latin America.
Hence, MelBet has built a decentralised but synchronised model for its branches, where each local team has the freedom to adapt its marketing strategy, product, and communications to the specifics of a particular market.
We analyse the regulatory framework of each country, work with local legal advisors and payment providers to ensure full compliance with requirements, and maintain a comfortable user experience. It applies not only to licensing but also to creatives, media plans, bonus mechanics, working with influencers, and ways of communicating with the audience.
Deep localisation lets us create campaigns that are perceived organically by users, thereby fostering trust and establishing a sustainable brand reputation across all markets.
Such an approach makes cooperation with MelBet safe and strategically beneficial for partners — they gain confidence in the
legality of their work, a transparent reporting system, and support from local specialists who know the market from the inside.
Which markets are the top priority for MelBet today?
Nowadays, we focus primarily on Africa and the MENA regions — two places where we see sustainable and scalable potential. Tese markets share several key factors: a young and engaged audience, a high interest in sports, active mobile tech adoption, and rapid digital infrastructure development.
We’ve already achieved significant results in Africa and continue to invest in expanding our presence. We pay particular attention to localisation: interfaces, payment solutions, support, and offers. Everything is adapted to the preferences and expectations of local users.
As for MENA, we follow the same strategy here: we create the most comfortable ecosystem for players, considering cultural characteristics, language specifics, and local regulations.
We view both regions not as temporary growth points, but as a strategic foundation
for the MelBet development in the coming years.
What kind of support can partners expect?
Te MelBet affiliate ecosystem is designed to ensure that every affiliate feels confident, receives all the necessary tools, and can scale up without unnecessary barriers.
We provide localised advertising materials that are created with the cultural context and media behaviour of a specific GEO in mind. It applies to visuals and creatives, as well as landing pages, bonus mechanics, language versions, and working with influencers. Te teams in priority regions work directly with partners, quickly adapting materials to meet the needs of their target audience.
We have simplified the entire operational process to the fullest extent possible: the dashboard provides quick access to analytics, allowing you to track performance in real time, adapt campaigns, and remain in constant contact with our support team. For us, a partner is a co-author of success, not just a source of traffic. Tat's why we do everything we can to make it convenient, profitable, and stable for them to grow together with the brand.
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