In 2008 we built a company focused on affiliate hosting and


domain management. Around 2019, we saw a gap on the operator side: some were hosting multimillion-euro casinos on shared services like GoDaddy. Tat showed us how little understanding


there was of proper hosting, and it’s where Internet Vikings began to evolve into the regulated-market specialist it is today.


hosting company. We don’t need quarterly strategy resets. Too many companies over-complicate things, success usually comes from doing one thing well and executing relentlessly.


Operating in more than 20 U.S. states sounds complex. What have been the main regulatory and operational challenges?


We solved complexity through standardisation. Every data centre we deploy, over 30 now, is built identically: same racks, same switches, same routers. Tat uniformity means our teams can operate anywhere instantly. It’s simplicity again, it keeps expansion fast and predictable.


How do you see the competitive landscape evolving in U.S. in-state hosting?


It’s still maturing. We actually need good competitors because together


RICKARD VIKSTRÖM CEO, Internet Vikings


we strengthen the regulated ecosystem. My concern is around the hyperscalers trying to bypass state-by-state licensing. For example, there is a specific hyperscaler that also hosts sweepstakes operators, which regulators shouldn’t allow inside licensed states.


Internet Vikings only works with licensed operators, that’s our promise to regulators and partners. Maintaining that integrity is essential for the long-term credibility of the market.


Did you always expect the U.S. to become your biggest market?


Not at all. We actually have zero employees based in the U.S.; everything runs from Europe. Yet today about 70 per cent of revenue comes from America. Many technical decision-makers are still European so our proximity helps. Te trust factor of a Swedish technology company also resonates strongly in the U.S.


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