also learn something along the way. We can’t view Western Europe as the standard. We can learn from others, for example, Africa can learn from Latin America. Let’s get this idea of collaboration. I think we can always do more reputationally to change the perception of us as an industry. We’ve got all the technology, all the tools.” Elsewhere on the booth, the company was celebrating the extension of its partnership with Champions League Winners, Paris Saint-Germain.


Westbury explained: “We work with the biggest clubs in the world, and that’s where we position ourselves as a brand. For 1xBet, the partnership with Paris Saint-Germain is of strategic importance. Extending the agreement reflects stability and mutual trust. We are proud to have been part of the club’s great achievements in recent years and are confident that even more successes lie ahead. Over the years of working together, Paris Saint-Germain has further strengthened its position in world football. 2024/2025 saw Paris Saint-Germain complete a historic season, with major success both on the national and international level. In turn, 1xBet expanded its customer base and strengthened its global presence.”


Over the coming seasons, 1xBet will keep the status of the Official Betting Partner, and its logo will be featured on LED boards and 3D carpets visible at the international level. Te partnership also


includes the creation of joint content for Paris Saint-Germain’s social networks and other digital platforms. In addition, 1xBet will regularly engage legendary players of the French club in its activities, offering unique experiences for fans and 1xBet partners.


To celebrate the extension with PSG, 1xBet presented the Game Zone B855, designed in the style of Paris Saint-Germain, where visitors could relax and have fun alongside legendary footballer Claude Makélélé. Te company also hosted a spectacular Legends of the Game party, an immersive event that transported leading iGaming professionals and brand partners into a world where gaming became art and reality turned into illusion.


Westbury added: “We were proud to launch the first Global Player Protection Report for Western Europe, and join the Eurasia Leaders panel to help shape the conversations driving our industry forward. Te SBC Summit was a fantastic experience, and we’re already excited for 2026. SBC Summit is known as the ‘Greatest Show in Gaming,’ and this year’s event truly lived up to that reputation, from the Legends Match through to the SBC Awards. Te summit provided an excellent platform to welcome guests to our stand, strengthen existing relationships, and create the foundations for new business opportunities.”


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