Interblock Unveils AMUSE A Fourth Dimension of Casino Play
At G2E Las Vegas, Interblock introduced its most ambitious product lineup yet - headlined by AMUSE, a new class of gaming entertainment bridging the gap between
slots, tables, and ETGs. Designed to attract a new demographic of players, AMUSE titles such as Free Fall Roulette and Marble Run combine the spectacle of arcade gameplay with real-money wagering to reshape the casino floor experience.
Inside one of the most visually charged booths at this year’s Global Gaming Expo in Las Vegas, Interblock presented its boldest and most diversified product portfolio to date. Director of Marketing, Alexis DeVincentis, revealed how Interblock is reshaping the future of casino entertainment through AMUSE, Slots, and an ETG portfolio that spans automated, video, and live table games.
A NEW VERTICAL
Te centrepiece of the booth was AMUSE, a new product category designed to engage a generation of casino guests seeking energy, interaction, and spectacle as much as wagering.
“Historically, the casino floor has been divided into slots, table games, and ETGs,” explained DeVincentis. “AMUSE establishes a fourth segment, entertainment-driven, RNG-powered titles that bring the energy of arcade and game-show experiences into the casino.”
More than a dozen AMUSE titles premiered at G2E, including Free Fall Roulette, Marble Run, Bingo Bingo Bingo, Dragon Roulette, and new crash-style and physics-based games that encourage social play and visual engagement. Each combines intuitive mechanics with vibrant design and sound, creating spectacle zones that attract both players and onlookers. Walking the booth, DeVincentis demonstrated how these titles are engineered around line of sight and accessibility: “We’ve positioned each element so players can see and connect with the action seated or standing. It’s about inclusivity and visibility, you don’t need to lean in to feel the excitement.”
76
FROM ATTRACTION TO EXPERIENCE
Among the most talked-about debuts were Marble Run and Free Fall Roulette; high-energy, gravity-driven titles that transform passive play into kinetic entertainment. Free Fall Roulette merges the mechanics of roulette with the unpredictability of a pinball-style ball drop, while Marble Run’s cascading design uses motion and momentum to heighten anticipation.
“Tese are games that turn heads,” said DeVincentis. “Tey create a crowd, even from guests walking by on their way to dinner. We’re designing for that moment of curiosity, when someone stops, watches, and says, ‘What is that?’”
Last year, AMUSE titles swept the Eilers-Fantini G2E Vendor Survey, securing multiple “Most Innovative Technology” awards, with Marble Run earning nearly four times the votes of any competing product. Tis year’s lineup builds on that momentum, blending amusement-arcade inspiration with wagering precision.
ETG LEADERSHIP, SLOT EXPANSION
Beyond AMUSE, Interblock reinforced its leadership in electronic table games (ETGs) through its Stadium, Smart Pit, Standalone, and Universal Cabinet portfolios, each engineered for modular integration and authentic gameplay. Products such as Roll to Win Craps, Roulette Xplosion, and Blackjack X2 showcased how Interblock continues to modernise traditional formats with LED surfaces, projection mapping,
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194
