Lisbon to Las Vegas Greentube Performs on the Global Stage
At SBC Lisbon and G2E Las Vegas, Ida Malagic and the Greentube team demonstrated that in today’s crowded events landscape, success comes not from the biggest booth, but from the most meaningful presence.
As the iGaming industry calendar grows more crowded each year, exhibitors face a new kind of challenge, not just standing out visually but showing up purposefully. Few companies have refined that balance as naturally as Greentube, whose 2025 event presence at SBC Lisbon and G2E Las Vegas reflected a thoughtful, confident, creative, and distinctly human approach to brand storytelling.
According to Ida Malagic, Head of Corporate Marketing and PR, the goal is no longer to compete for the biggest booth on the floor, but to create spaces that make sense - strategically, visually, and emotionally.
“Every event has its own audience and purpose,” Malagic explains. “It’s not about how much space you have, but how you use it - to tell your story, connect with people, and make them feel something.”
LISBON: CREATIVITY WITH PURPOSE
Returning to Lisbon for the second year, Greentube approached SBC with a clear creative direction: to present its new titles in a way that’s interactive, welcoming, and true to the company’s personality. Te booth was designed around Lucky Luchadoras, a colourful new release that launched just days after the show. Its spirit was brought to life through a playful punching machine - a fun and instantly recognisable link to the game itself.
“Te activation worked exactly how we hoped,” says Malagic. “It gave people something to smile about, but it also led them straight to the game. Tat balance between fun and focus is something we always aim
80
for. Every activation has to highlight the product, not distract from it.” Around the booth, visitors discovered other fresh and upcoming releases - from Creepy Candy and Starlight Jackpots Captain’s Catch to new titles in the Diamond Link series. Te booth’s clean layout and open design encouraged visitors to stay longer, explore the games, and have real conversations. “We wanted a setup that felt approachable and engaging,” Malagic adds. “When people are comfortable, they connect more naturally - and that’s when the best business happens.”
Tat mindset also extends to how Greentube approaches its trade show strategy overall. “In the past, many companies - and the industry as a whole - took an ‘everywhere, everyone’ approach,” Malagic reflects. “But with so many events happening around the world, that’s no longer the most effective or sustainable way to work. Certain markets gather at specific shows, so it makes sense to be selective and focused. Te goal is quality over quantity - showing up in the right place, with the right team, and a clear message.”
LAS VEGAS: TAKING THE BRAND BEYOND THE BOOTH
From Lisbon’s European energy to the spectacle of G2E Las Vegas, Greentube’s approach adapted seamlessly to a very different stage. Te company exhibited once again as part of the Novomatic booth, bringing its online portfolio to one of North America’s most prestigious gaming events.
“Vegas has its own rhythm,” says Malagic. “It’s louder, faster, and it has a completely different energy compared to Europe. For us, G2E is all
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194
