Greentube
BRAND STRENGTHENING AND TECHNOLOGICAL INNOVATIONS
Greentube’s presence in the European market extends across five major brands in key markets, including Germany, the UK, Italy, and Spain. A notable milestone in 2024 was the sponsorship deal with Borussia Dortmund in the UEFA Champions League, demonstrating the company’s commitment to the regulated German market despite its regulatory challenges.
Technological advancements remain a cornerstone of Greentube’s growth strategy. Te company has heavily invested in multi-channel technology, particularly the Nova RNG platform and the Plurius server-based platform. Tese innovations enable seamless integration between online, mobile, and land-based gaming environments. Notably, Greentube leveraged these platforms to accelerate its omni- game launches, particularly in Italy with Admiral Bet and in the UK with partners such as Grosvenor Casinos. Te successful launch of lottery operations in Luxembourg also exemplifies this strategy, allowing users to access lottery, sports betting, VLT games, and online casino content through a single wallet application.
FINANCIAL PERFORMANCE AND CORPORATE SOCIAL RESPONSIBILITY
In alignment with NOVOMATIC’s performance, Greentube has achieved significant financial growth. Te company’s revenue exceeded the €300m mark in 2023, with substantial growth in both EBIT and overall margins. Detailed financial figures are expected to be released in Q2 2025, further highlighting the company’s upward trajectory.
Corporate social responsibility (CSR) remains a priority for Greentube. Te company is G4-certified, underscoring its commitment to responsible gaming. Investment in compliance teams and player protection initiatives, such as deposit limits, exclusion programs, and time limits, continues to be a focal point. Greentube is dedicated to expanding its CSR commitments as it scales its operations globally.
GLOBAL MARKET EXPANSION: SOUTH AFRICA AND BRAZIL
Looking ahead, Greentube is poised for further global expansion. Te company has identified South Africa as a key market, leveraging its new game server, Mint, to supply content to major casino groups such as Sun International and prominent sports betting operators like Hollywood Bets and SuperBet. Additionally, the newly regulated Brazilian online gaming market presents another strategic opportunity. Greentube has developed market-specific video bingo games to cater to Brazilian players, who have long favored this game format. As part of its long-term strategy, the company will complement its offerings with a diverse range of slot and other casino games.
INNOVATION IN GAME DEVELOPMENT AND THE RISE OF CRASH GAMES
Beyond geographical expansion, Greentube is diversifying its game portfolio to include new mechanics and innovative gaming experiences. Te emergence of crash games, which have gained popularity in sportsbooks, has led Greentube to develop similar game mechanics tailored for lottery customers across Europe and the US. Te gaming landscape is shifting towards more interactive experiences, such as online scratch cards and fast-paced lottery tapper games. Tese innovations are expected to drive engagement in both traditional lottery markets and online casinos.
B2C EXPANSION AND ENTRY INTO SWITZERLAND
In the B2C segment, Greentube is preparing to launch Admiral Casino in Switzerland. With NOVOMATIC securing an online gaming license through its subsidiary, Greentube will serve as the technology and operational partner for this venture. Te company’s entry into Switzerland will be backed by the strong reputation of Casino Mendrisio, the highest-revenue B-license casino in the country. Although entering the market later than some competitors, Greentube aims to differentiate itself through its proprietary games and extensive NOVOMATIC slot offerings.
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