statistics in-house. We have an intimate knowledge of developing low latency video streams and data."
Expanding BetVision into new sports will naturally have its own complications but these are matters Genius Sports tackles every day, plus the most difficult of those development challenges have already been solved in creating the product for NFL. Te aim now, Matt explains, is to create a magical fan experience which makes customers want to engage even more. Tere are plenty of lessons learned with the NFL product that will make this expansion easier and faster.
"With BetVision for NFL, we worked for 18-24 months pre-launch whereas with additional sports it'll be much shorter timeframes – around six to nine months of partnering, testing, and going live. For football and basketball, we've already had robust deployment of Genius IQ, our AI and data platform. We’re far along in taking on those sports in interesting ways. We will be launching our football product across 20-plus leagues in late Q1/Q2, with basketball later in Q3/Q4."
Genius Sports has been reworking agreements with rights holders and
"We’re on the cusp of going from being US-centric to a much more global reach, both because of the sports we're expanding into with BetVision and that we're now ready to go bigger.”
A NEW STANDARD
BetVision is being built with a broader fan vision model in mind. Te primary application is to enable interactive in-play betting, but beyond this Matt envisages innovations such as a fantasy mode, coaching mode where you're seeing things through the lens of coaches on the side lines - even a player mode.
"Te work we're doing to deploy computer vision and build rich 3D real- time simulations of what's happening on-pitch or on-court enables you to see the game through individual players’ eyes. Whether it's your mobile phone, TV screen or on a virtual reality headset in the future, we think there's a lot of potential growth and appetite for driving a broader fan experience in the years ahead."
When Genius set out to create this technology, the business wanted to set
Te work we're doing to deploy computer vision and build rich 3D real-time simulations of what's happening on-pitch or on-court enables you to see the
game through individual players’ eyes. Whether it's your mobile phone, TV screen or on a virtual reality headset in the future, we think there's a lot of potential growth and appetite for driving a broader fan experience in the years ahead.
sportsbooks for some time to prepare for the rollout of BetVision. As such, a lot of the existing deals already in place enabled them to get BetVision out into the market across several clients at pace, making such an impact that Matt anticipates other leagues and rights holders to be wanting a piece of the BetVision pie sooner rather than later.
In the 2023-24 NFL season, BetVision was primarily a US-only experience. In 2024-25, the addition of global sports with football and basketball will see Genius' market footprint grow exponentially. So far, the US market has been the centre of the bullseye.
In 2025, BetVision will start moving into the next ring where you'll see greater adoption in Europe and increasing interest from Asia and Latin America.
a new standard for what in-play betting can look like. Tat remains the goal but, ultimately, it’s the sports fans and bettors that are going to determine how far and broad BetVision goes.
"We’re making good progress," Matt surmises. "All you need do is look at some of the other folks in the marketplace who are now trying to copy us or accept less. We have unique advantages at Genius Sports that allow us to create the best possible experience, but certainly I believe there's an appetite across geographies and sports for more interactive experiences than what’s out there.
“Te audience for BetVision is only going to grow as younger generations don't passively watch sports. Tey want to engage and be participatory with a gaming-like experience – a need that BetVision services.”
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